Daniel Lather
Aurora,CO
Summary
Talented General Sales Manager offering 20+ years of expertise in growing and motivating staff and managing new and pre-owned inventory. Excellent in communicating with clients and employees to ensure the information needed is delivered appropriately. Expert in mentoring staff on proven sales techniques to increase sales. Highly adept in developing marketing strategies based on local consumer target market. Highly successful at multi-tasking and managing the expectations of staff, consumers, and management.
Overview
10
10
years of professional experience
Work History
Vice President/General Manager
Audi Flatirons
Broomfield, CO
01.2024 - Current
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
- Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
- Led strategic planning and execution to enhance profitability and company growth.
- Established performance standards for staff members in order to drive productivity levels up.
- Developed and implemented strategic plans to achieve company objectives.
- Developed and executed strategic plans to support the vision of the organization.
- Reviewed reports from functional areas to assess progress towards organizational goals.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
General Sales Manager
Land Rover Denver South
Littleton, CO
04.2023 - 01.2024
- Implemented weekly sales meetings to educate an motivate the sales staff.
- Implemented daily requirements of the sales department to help drive follow up and customer retention.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Stayed up-to-date on extensive company products and services.
- Followed up with existing customers to generate new prospective buyers through referrals.
General Sales Manager
Lexus of Greenwood Village
Greenwood, CO
04.2022 - 04.2023
- Mentored and directed employees by conducting one-on-one meetings with salespeople.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Implemented multiple processes in the sales and finance departments to improve efficiencies and to improve deal funding timeline.
- Overcame the new vehicle inventory shortage by building a more robust pre-owned inventory to ensure our staff had vehicles to sell and we could accomplish our goals as a store.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Implemented processes to help drive CSI and improve customer experiences.
General Sales Manager
Audi Flatirons
Broomfield, CO
10.2019 - 04.2022
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Managed, hired and trained 15 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development.
- Implemented internet lead processes to ensure optimal internet lead response times and closing percentages.
- Implemented a monthly training schedule for all sales consultants to address areas of need on regular basis and to maximize every opportunity.
- Held weekly manager and sales meetings to motivate and educate the staff.
- Through sales performance and high SSI scores, together achieved Magna Elite status for 2019, through 2022.
Independent Contractor Managing Inventory
JFR & Associates, Inc
Littleton, CO
02.2018 - 10.2019
- Handled all aspects of pre-owned inventory control for JFR.
- Conducted all appraisals and reconditioning for efficient turnaround.
- Communicated inventory requirements and deficiencies through detailed evaluation of turn rates and market trends.
- Evaluate website productivity to determine where our advertising dollars are best spent.
- Through VAuto and Stockwave, I manage pricing and used vehicle acquisitions based on inventory needs.
- Meet with vendors to compare products, and help maximize productivity.
Used Car Director
Audi Flatirons
Broomfield, CO
01.2015 - 09.2017
- Through VAuto I managed the pre-owned inventory, pricing, and descriptions to market our inventory
- Identified prospective customers using lead generating methods and performing average of 15 cold calls per day
- Streamlined operational efficiencies by developing and implementing customer service protocols and standards
- Analyzed local economy, previous sales and industry trends to develop forecasts each month and quarter
- Grew profits by 10% year over year and maintained return on investment through effective promotions and advertising campaigns
- Closely monitored the inventory to maintain a 60 day turn in order to maximize profitability and minimize loss
- Established and enforced sales goals with motivational and proactive approach to boost team success
- Held weekly sales meetings to train and motivate sales consultants
- Desk roughly 50% of all deals through the store while generating 65% of the gross profit
- All appraisals, purchases, wholesale, and reconditioning went through me to ensure the units were handled in a timely manner
Education
High School Diploma -
Gateway High School
Aurora, COSkills
- Business Development
- Upsell opportunities
- Goal-oriented
- Issue resolution
- Customer relationships
- Employee mentoring
- Needs analysis
Timeline
Vice President/General Manager
Audi Flatirons
01.2024 - Current
General Sales Manager
Land Rover Denver South
04.2023 - 01.2024
General Sales Manager
Lexus of Greenwood Village
04.2022 - 04.2023
General Sales Manager
Audi Flatirons
10.2019 - 04.2022
Independent Contractor Managing Inventory
JFR & Associates, Inc
02.2018 - 10.2019
Used Car Director
Audi Flatirons
01.2015 - 09.2017
High School Diploma -
Gateway High School
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