DANIEL L. EASTON
Accomplished Automotive Retail Executive driving dealership success across sales, F&I, service, parts, inventory, CSI, and P&L management. Achieved significant improvements in profitability and customer satisfaction through effective team leadership and strategic planning. Focused on fostering collaboration, developing talent, and optimizing processes to support dealership growth.
Work History
General Manager / General Sales Manager
6 Years 8 Months- Directed daily operations for sales, F&I, service, and parts, ensuring financial accountability with full P&L responsibility.
- Managed and developed a 75-member team, fostering engagement and achieving performance targets.
- Built Berkshire Hathaway Automotive’s top-ranked F&I department.
- Established Berkshire Hathaway Automotive’s top-ranked F&I department, driving exceptional customer satisfaction.
General Manager / General Sales Manager
2 Years 4 Months- Led 60-person team, overseeing parts and service departments to enhance operational efficiency.
- Increased profitability by $175K in six months.
- Improved customer satisfaction index and Google reviews from 2.5 to 4.4, reflecting increased customer engagement.
- Led a 60-person team and managed parts/service departments.
New Car Director
2 Years 6 Months- Achieved record sales volume and gross profit, driving overall business growth.
- Earned Top Sales Manager recognition in 2015 for exceeding sales targets.
- Managed department operations to achieve high performance.
- Received Top Manager award across Group One Automotive for exemplary leadership and results.
Pre-Owned Director
2 Years 10 Months- Boosted Certified Pre-Owned (CPO) sales by 110%.
- Ranked top 10 in CSI while increasing retail gross by $700 per unit.
- Identified and recruited high-performing sales candidates for team growth.
Education
High School Diploma
Skills
Accomplishments
I am a highly decorated Marine veteran who served with distinction in combat during the Gulf War, recognized for courageous combat actions and leadership under fire. My military experience instilled discipline, resilience, and a commitment to excellence that propelled my transition into the automotive industry.
In my automotive career, I quickly advanced from being the number one salesman to top sales manager, and then to general sales manager. I successfully led teams to exceed sales targets while fostering strong customer relationships. I further enhanced my expertise by graduating from two dealer academies, gaining comprehensive industry knowledge and leadership skills.
Building on this foundation, I rose to the position of General Manager, overseeing full dealership operations, driving growth, and inspiring teams to achieve exceptional performance. My combined military and professional achievements demonstrate a proven capability in leadership, strategic management, and results-driven success.
Affiliations
VFW Affiliate
Certification
NADA Dealer Academy, BHA Dealer Academy
Languages
Interests
Section name
Military Service
- United States Marine Corps (1988–1992)
- Gulf War Veteran
- Meritoriously promoted to Corporal
- Multiple commendations including Combat Action Ribbon, Navy Achievement Medal, Humanitarian Service Medal, Good Conduct Medal, Presidential Unit Citation, among others