Richard Santos
Framingham
Summary
- Looking to Relocate to Florida with my family
- Speak English, Portuguese, Spanish Fluently
- Solid knowledge of financing procedures and credit options within the auto industry
- Very experienced in getting GMD deals bought by financial institutions.
- Ability to offer a variety of financing options to customers
- Adapt at effectively supervising smaller and larger staffs
- Ability to establish and maintain an updated customer database
- Extensive internal and external communications and organizational skills
- Proficient at working well independently and in team environments
- Arranged financing and reviewed required documents to determine approval/rejection.
- Tracked daily sales and generated activity and productivity reports.
- Verified customer information including income information and signature.
- Assisted sales staff in determining available financing options.
- Kept charge-backs at an acceptable level without sacrificing on quality.
- Handled vehicle demonstrations and made arrangements for test drives for personal referrals.
Dedicated general sales manager bringing several years of experience in sales, service, and business operations.
Overview
12
12
years of professional experience
4031
4031
years of post-secondary education
1
1
Certification
Work History
General Sales Manager
Fazza Motors
Marlborough
06.2025 - Current
- Lead and oversee day-to-day sales operations across multiple dealership locations, driving consistent revenue growth, team accountability, and operational excellence.
- Manage, coach, and develop a high-performance sales team, setting daily KPIs, conducting sales trainings, and implementing accountability systems to maximize close rates and productivity.
- Oversee finance and lending processes, ensuring credit applications are properly structured, approved, and pushed through strong relationships with multiple banks and lenders.
- Monitor and optimize inventory flow, vehicle readiness, and delivery processes, ensuring units are recon-ready, compliant, and customer-ready at all times.
- Drive lead management and follow-up strategy across digital, phone, and walk-in traffic to improve response time, appointment show rates, and overall conversion.
- Collaborate directly with ownership and senior leadership on pricing strategy, deal structuring, profit optimization, and monthly sales forecasting.
- Ensure full compliance with dealership policies, finance procedures, and documentation standards to protect the business and improve operational efficiency.
- Act as a hands-on leader on the sales floor, closing deals, resolving customer concerns, and delivering a transparent, high-trust customer experience.
- Build and maintain a performance-driven culture focused on professionalism, accountability, and long-term customer relationships.
District Manager
SUN RUN SOLAR
Canton
04.2023 - 06.2025
- Lead a team of 75 sales representatives, providing coaching and guidance to drive performance and achieve revenue goals.
- Negotiated key contracts with major clients, resulting in a increase in annual revenue.
- Managed the entire sales cycle from prospecting to closing deals, consistently achieving high conversion rates.
- Established strong relationships with key accounts, resulting in repeat business and referrals.
- Implemented incentive programs to motivate the sales team and drive performance improvements, resulting in a increase in monthly revenue.
- Identified customer pain points and developed tailored solutions that addressed their specific needs, leading to increased customer satisfaction scores.
- Created comprehensive sales reports analyzing KPIs such as conversion rates, average deal size, and pipeline velocity for senior management review.
Finance Manager
Bernardi Honda
01.2021 - 01.2023
- Specialized in non social financing.
- Specialized in Sub prime Financing.
- Great experience with the latin community and foreign exchange student programs.
- Offering financing to customers and providing them with a thorough explanation of aftermarket products and extended warranties and a complete explanation of manufacturer and dealership service procedures and policies.
- Seeking new lending institutions and maintaining good working relationships to secure competitive interest rates and financing programs.
- Processing financing and leasing deals accurately and securing approval through financial sources to secure approval and through the proper federal, state and corporate channels.
- Understanding and complying with federal, state and local regulations that affect the new and used-vehicle and finance departments.
- Creating and maintaining a program with the sales department that will ensure all new sales are referred to the F&I department.
- Training and providing the sales team with information on finance and lease programs and the benefits of the dealership's financing and extended service programs.
- Maintaining a clean CIT list.
- Working closely with the desk, T.O on deals.
- Creating sales ideas and packages of protections to maximize gross profit and better customer ownership experience.
Sales Manager
Imperial cars
Milford
01.2019 - 01.2021
- Led sales meetings with team members to establish sales and customer retention goals.
- Determined merchandise price schedules promotions and discount rates.
- Monitored customer preferences to determine focus of sales efforts.
- Generated monthly and annual sales reports.
- Created and directed sales team training and development programs.
- Wrote sales slips and sales contracts.
- Shared vehicle knowledge with customers while making personal recommendations.
- Trained new staff in negotiations and time management techniques.
- Utilize internal contests to motivate sales staff.
- Submitted offers to bank and got loans approved and bought.
- Installed and implemented sales process that increased sales closing ratio to over 50%.
- Assisted the sales staff in negotiating and closing deals.
Sales Manager
Direct AutoMall
Framingham
01.2016 - 05.2019
- Hired and trained all sales staff for restructuring of store after Covid-19.
- Created and directed sales team training and development programs.
- Wrote sales slips and sales contracts.
- Shared vehicle knowledge with customers while making personal recommendations.
- Trained new staff in negotiations and time management techniques.
- Accomplished affective T.O to maximize closing ratio and Gross Profit.
- Scheduling and organizing Monthly goals to keep staff motivated and focused.
- Trained Staff with platforms to make sales process more efficient.
- Comprehensive knowledge of automobile products, terminology and business practices.
- Exceptional knowledge of handling customer queries and providing quality customer service.
- Familiar with the procedures and safety standards of automobile industry.
- Excellent marketing, advertisement, sales and negotiation skills.
- Possess outstanding interpersonal, communication and management skills.
- Goal-oriented and has the ability to meet sales target.
- Sound knowledge of basic computer applications like word processor, spreadsheet and the Internet.
- Trained Staff with platforms to make sales process more efficient.
- Helped with the operations of the company.
- Worked closely with the Business Development center to generate leads and sales opportunity.
- Spun deals as F&I and maintained an avg. of $2,200 a copy.
- Fund deals and communicate with Lenders institutions daily for minimization of CIT list.
Sales Associate
Direct Auto Mall
Framingham
01.2014 - 01.2016
- Participate in weekly Sales meetings to report on trending and initiatives as well as the review of recommended actions.
- Achieved individual sales goals and customer service goals.
- Strong communication skills.
- Described products, features, benefits, and demonstrated usage and operation of vehicle and accessories.
- Established client's financial position, assisting them in purchasing the vehicle that best fit their budget.
- Was responsible for selling at least 15 cars per month and met or surpassed company quota.
Education
Bussines administration -
Massachusetts Bay Community College
Wellesley, MAHigh school -
Framingham High School
Framingham, MASkills
- Negotiation
- Cold Calling
- Sales Management
- Financing
- Motor vehicles
- Microsoft Excel
- Productivity software
- Leadership
- Sales & Marketing
- Customer Service
- CRM Software
- Training & Development
- Manager (finance)
- Team Leader
- Manager experience
- Project management
- Dealership experience
- Contracts
- Data Analysis
- Writing skills
- Analysis skills
- Recruiting Management
- Automotive financing options
- Deal closing
- Customer Relationship Management
- Google Docs
- Process Improvement
- Inside Sales
- Account management
- Outside Sales
- Strategic Planning
- Microsoft Powerpoint
- Automotive financing assistance
- Microsoft Office
- Relationship Management
- Operations Management
- Business Development
- Pricing
- Product management
- Fundraising
- Closing sales
- Microsoft Word
- Automotive financing and insurance
Certification
- Ethos Finance Manager Sales Training, 01/01/20, Present
- NEDS Finance Manager Sales Training, 01/01/16, Present
Languages
- Portuguese
- Spanish
- English
Additional Information - Authorized To Work
Authorized to work in the US for any employer
Personal Information
- Willing To Relocate: Anywhere
- Title: Senior Sales Expert
Timeline
General Sales Manager
Fazza Motors
06.2025 - Current
District Manager
SUN RUN SOLAR
04.2023 - 06.2025
Finance Manager
Bernardi Honda
01.2021 - 01.2023
Sales Manager
Imperial cars
01.2019 - 01.2021
Sales Manager
Direct AutoMall
01.2016 - 05.2019
Sales Associate
Direct Auto Mall
01.2014 - 01.2016
Bussines administration -
Massachusetts Bay Community College
High school -
Framingham High School