Daniel Pickler

• Generated $4.6M+ in total funded capital (TFC) across new, renewal, and conversion business from 2023–2025, helping restaurant operators access growth capital tied to customer acquisition programs.

• Closed 123+ new restaurant units over first three years, consistently building market share across independent, regional, and multi-unit hospitality brands.

• Delivered 205% of Monthly Boarded Revenue goal in 2025, with $147K+ MBR booked, ranking among top regional performers.

• Produced $2.03M funded capital in 2025 alone, including 26 new cash deals and 13 conversions, while also generating $1.23M across renewals + conversions.

● Finished #2 in New TFC in Mid-Atlantic region in 2024, totaling $1.29M funded capital and averaging 165% to MBR goal.

● Rapidly exceeded ramp expectations in first year, closing 17 new deals, onboarding 47 clients, and reaching full revenue quota during initial performance cycle.

● Partnered cross-functionally with Success, Account Management, and Operations to improve renewals, conversions, and client lifetime value.

● Developed a reputation for strategic prospecting, restaurant operator credibility, and high-energy consultative selling across growth-stage and enterprise hospitality groups.

● Generated $255K+ total contract value selling website, online ordering, and digital marketing solutions to independent and multi-unit restaurant operators.
● Averaged 10+ demos weekly, building pipeline through outbound prospecting, referrals, and strategic partner channels.
● Built a referral ecosystem with operators and partners including Sysco, InKind, and MarginEdge, driving 30% of sales growth ($75K+).
● Achieved 25% account expansion rate through upsells within six months of launch while securing 12, 18, and 24-month agreements.
● Helped clients improve guest conversion, SEO visibility, and direct ordering profitability, supporting 75 Maryland and 38 DC live accounts.

● Generated $15.7M+ payment volume processed through signed clients
● Opened new markets: DC, Maryland, Ohio, Nevada
● Led onboarding, training, rollout, and client growth strategy

• Consistently in top 25% Gross Sales YOY - 7M+ in 2019/2018
• 2018 Winner for Top New Business Development Growth
• On Avg. 225% YOY Gross Profit Growth - 500% from year 1 to year 2
• Diverse Customer Portfolio - 145+ active accounts
• New Product Launch Team Member 2018/2019
• On-board Trainer and New Hire Accounts Manager Mentor Lead
• Avid Industry Events Attendee and Company Representative