Daniel S. Cowell
Colchester
Summary
Craft beer professional with extensive knowledge of craft beer market and history of driving sales growth. Known for effective team collaboration and results-driven approach to meet and exceed sales targets. Reliable and adaptable, with strong skills in relationship building and strategic planning.
Overview
23
23
years of professional experience
Work History
Packaging Sales Representative
Keystone Paperbox
S. Windsor, CT
11.2017 - Current
- Accountable for sales, marketing and business development of printed folding carton boxes nationally, soliciting custom design and volume boxes, as well as strategic packaging solutions
- Consistently exceed quota, 122% of plan FY 2020
- Manage a growing personal portfolio of over $600K in annual sales
- Engage with Procurement, Engineering and Graphic Design divisions within customer organizations to successfully take new product packaging from concept to launch in the market
- Consistently prospect, cold call, and close business primarily to the medical device, pharmaceutical, food, beverage, and consumer goods industries
- Daily administration of Salesforce and ZoomInfo to grow prospect base and clientele
- Responsible for scheduling, setting up and executing a variety of multivendor sales events
Sales Representative
Hop Culture Farms & Brewing Co.
Colchester, CT
04.2023 - 04.2026
- Cultivated and sustained partnerships with local bars and restaurants to elevate product visibility.
- Maximized brand exposure by securing prime shelf space at retail outlets through persuasive negotiation tactics.
- Drove exceptional sales growth by overseeing entire lifecycle from networking to continuous account management.
- Achieved territory growth objectives with a focus on driving both volume and revenue generation.
- Boosted market share by identifying and targeting new business opportunities within the territory.
- Coordinated inventory management processes to ensure optimal stock levels across accounts.
- Developed and implemented GPS-based route planning strategies to optimize delivery performance.
Marketing Consultant
Connect DFW
Irving, TX
11.2012 - 11.2012
- Increase the company’s National footprint within five primary categories: Major & Minor league sports (Texas Rangers & Dallas Mavericks), high end golf courses, spas, restaurants, & family entertainment venues.
- Provide additional streams of revenue for my clients, increase visibility, drive loyalty and overall reduce their marketing expenses while adding thousands of contacts to their marketing databases.
- Cold call via telephone and email to grow our customer base.
- Developed the product used currently in the field by outside sales representatives.
- Generated annual average growth of $250K/year in new business.
Account Executive – B2B Sales
Lyco, Inc.
Manchester, CT
07.2004 - 09.2012
- Market and sell Steelcase, Haworth, & Herman Miller office furniture to an expandable territory, mainly covering Southern CT, Eastern NY, & RI
- Average annual sales of $700K
- Oversee sales process from prospecting, relationship building through to close
- Provide on-site product expertise
- Adept in building plans through CAD, which are used to successfully propose and sell to prospective business partners
Temporary Employee - ESPN
Kelly Services
Farmington, CT
09.2003 - 07.2004
- Customer service in .com department of ESPN
- Response to customer inquiries regarding Fantasy products
- Investigated specific accounts to diagnose problems and provide feedback for customers and supervisors
Education
Bachelor of Science - Sports Marketing
University of Connecticut
Storrs, CT01-2002
Skills
- Territory management
- Excellent customer service
- Teamwork and collaboration
- Excellent communication
- Organizational skills
- Relationship building
Accomplishments
- Manager for the UCONN men’s basketball team: responsibilities included preparing scouting reports and assisting the team while traveling for both practices and games
- Husky Ambassador Program: hosting prospective students and educating them about University of Connecticut life
Internships
- Naismith Memorial Basketball Hall of Fame
- Intern: Development and Marketing
- Planning and execution of Enshrinement/Grand Opening and other special events which included attendance of Magic Johnson, Larry Bird, Lute Olson, among others
- Researched and prepared profitable packages for high-end donors resulting in direct donations exceeding $200,000
- Managed data base statements for various constituents
Timeline
Sales Representative
Hop Culture Farms & Brewing Co.
04.2023 - 04.2026
Packaging Sales Representative
Keystone Paperbox
11.2017 - Current
Marketing Consultant
Connect DFW
11.2012 - 11.2012
Account Executive – B2B Sales
Lyco, Inc.
07.2004 - 09.2012
Temporary Employee - ESPN
Kelly Services
09.2003 - 07.2004
Bachelor of Science - Sports Marketing
University of Connecticut