Overview
Work History
Education
Skills
Certification
Volunteering
Timeline
Generic

Daniela Fletes

Tampa,FL

Overview

4
4
years of professional experience
1
1
Certification

Work History

District Sales Leader

PepsiCo- Frito Lay
Tampa, FL
05.2023 - Current
  • Responsible for coaching 15 sales direct reports on sales techniques and operations management practices, to maintain a $13 million account portfolio.
  • Analyzed data from weekly, monthly, and quarterly reports to identify areas of improvement in the district's performance, resulting in 2023 sales exceeding growth to PY by 5% and 2024 YTD sales by 2.1%.
  • Identified and implemented process improvements through inventory management spreadsheet, that optimized equipment accessibility by mapping high turnover items to strategic locations, streamlining the process for sales and operations teams, and reducing time spent searching in warehouse.
  • Established the first-ever region 'Green Team,' responsible for implementing 'people and planet' initiatives throughout the region, resulting in over 15 successful community events and over 100 bags of waste collected.
  • Q2, 'Celebrate Success.' Winner based on #1 sales growth at 105%, positive frontline feedback, and community event execution.
  • Led a successful executive market tour resulting in being recognized by the Regional Vice President as the 'District Winner,' based on market share.

Sales Associate

PepsiCo- Frito Lay
Tampa, FL
07.2022 - 05.2024
  • Responsible for coaching and developing 9 direct sales reports to maintain an $8 million portfolio.
  • Successfully led executive market tour, resulting in promotion to District Sales Leader.

Founder

Renaissance Studios
West Lafayette, IN
04.2020 - 05.2022
  • Created original designs through the reconstruction of second-hand clothing to promote sustainability in the retail industry.
  • Generated over $15,000 in revenue through the use of social media marketing tactics and market segmentation.
  • Analyzed P&L reports monthly to successfully maintain budget and manage inventory.
  • Identified market trends and opportunities for growth, leveraging data driven insights to drive business decisions.

Education

Bachelor of Science - Finance

Purdue University
West Lafayette, IN
05-2022

Skills

  • Sales Presentations
  • Competitive Analysis
  • Account Management
  • Marketing Strategy
  • Project Management
  • Power BI, Tableau

Certification

  • Data Visualization with Tableau- OpenClassrooms 12/2023
  • Advanced Certification- Internal Revenue Service 1/2023

Volunteering

  • Big Brothers Big Sisters- Mentor 10/2023 to Current
  • United Way of Northeast Florida- Volunteer Income Tax Assistant 1/2023 to Current
  • United Way of Northeast Florida- Stein Fellowship Class of 2024 7/2023 to Current

Timeline

District Sales Leader

PepsiCo- Frito Lay
05.2023 - Current

Sales Associate

PepsiCo- Frito Lay
07.2022 - 05.2024

Founder

Renaissance Studios
04.2020 - 05.2022
  • Data Visualization with Tableau- OpenClassrooms 12/2023
  • Advanced Certification- Internal Revenue Service 1/2023

Bachelor of Science - Finance

Purdue University

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Daniela Fletes