Summary
Overview
Work History
Education
Skills
Additional Information
Languages
References
Timeline
Generic

DANIELE SANFORD

Covina,US

Summary

Strategic, multi-state HR executive with 10+ years of experience leading people strategy across retail and growth-stage organizations in the U.S. and Canada. Proven record of building HR infrastructure from the ground up, scaling teams across multi-site environments, and partnering with executive leadership to align workforce strategy with revenue growth and operational expansion.

Expert in organizational design, performance architecture, HR transformation, multi-state compliance, and talent strategy. Known for driving measurable improvements in retention, time-to-hire, audit readiness, and leadership capability.

Overview

15
15
years of professional experience

Work History

Head of People and Development

7th Avenue
, US
02.2025 - Current

Lead end-to-end people strategy for a multi-location retail organization, overseeing talent acquisition, performance management, compliance, and employee development initiatives.

  • Established enterprise performance framework that enhanced accountability, structured feedback, and facilitated measurable productivity improvement.
  • Built workforce planning strategy aligned to revenue targets and expansion initiatives.
  • Designed executive reporting dashboards providing leadership with visibility into headcount, retention, hiring velocity, and labor cost metrics.
  • Partnered with executive leadership to align talent strategy, succession planning, and organizational design with business goals.
  • Standardized onboarding and development programs to enhance new hire integration and foster long-term engagement.
  • Advise senior leadership on evolving federal and state labor legislation and risk mitigation strategies.

Director of Human Resources (US & Canada)

Rove Concepts
Multi-State & Cross-Border
03.2021 - 02.2025

Led HR strategy for a growing retail organization operating 38+ locations across the United States and Canada, supporting 400+ employees in a multi-site environment.

  • Architected full HR infrastructure including policies, compliance programs, compensation strategy, and performance systems.
  • Led company-wide HRIS and ATS implementation, streamlining recruiting, onboarding, payroll, and reporting workflows.
  • Reduced time-to-hire by 25% through process redesign, structured interview frameworks, and hiring manager enablement.
  • Improved employee retention by 15% through revamped onboarding, engagement strategy, and leadership development initiatives.
  • Designed and implemented merit increase program aligned to performance metrics and budget parameters to enhance employee motivation and retention.
  • Partnered with executive leadership on workforce planning and labor cost management to support strategic expansion initiatives.
  • Strengthened compliance readiness, achieving 95%+ audit accuracy through documentation controls and policy standardization.
  • Served as senior escalation point for complex employee relations matters and legal risk mitigation.

Senior Human Resources Manager

BoConcept
, US
05.2017 - 02.2021

Oversaw HR operations across multi-site retail locations, supporting organizational growth and leadership development initiatives.

  • Implemented structured performance management systems across regional retail teams.
  • Advised senior management on labor compliance, compensation alignment, and workforce optimization.
  • Managed benefits strategy and vendor partnerships.
  • Facilitated conflict resolution and leadership coaching to maintain positive workplace culture.
  • Conducted internal compliance audits and strengthened documentation standards.

Regional Director of Operations

E.L.F
06.2015 - 05.2017

Led operational performance across multiple retail locations, overseeing staffing, financial performance, and customer experience standards.

  • Managed multi-site teams to enhance operational efficiency and achieve revenue targets.
  • Partnered cross-functionally to elevate workforce productivity and enhance customer engagement.
  • Developed leadership bench strength via coaching and structured training programs for succession planning.

Manager of Operations

Burberry
02.2014 - 05.2015

Key Holder

M.A.C Cosmetics
01.2011 - 03.2014

Education

Associate of Science - Social Behavior

Citrus College
05.2015

Skills

  • Recruiting
  • Onboarding
  • Employee engagement
  • Interview processes
  • Time-to-hire
  • Compliance
  • HRIS
  • ATS workflows
  • Payroll
  • Reporting dashboards
  • KPI visibility
  • Documentation reviews

Additional Information

BambooHR | Rippling | Workday | iCIMS | Taleo | ADP | HR Analytics & Dashboard Reporting

Languages

Spanish, Intermediate

References

References available upon request

Timeline

Head of People and Development

7th Avenue
02.2025 - Current

Director of Human Resources (US & Canada)

Rove Concepts
03.2021 - 02.2025

Senior Human Resources Manager

BoConcept
05.2017 - 02.2021

Regional Director of Operations

E.L.F
06.2015 - 05.2017

Manager of Operations

Burberry
02.2014 - 05.2015

Key Holder

M.A.C Cosmetics
01.2011 - 03.2014

Associate of Science - Social Behavior

Citrus College
DANIELE SANFORD