Summary
Overview
Work History
Skills
Training And Education
Key Accomplishments And Awards
Timeline
Generic

Daniella Matutes

Sandia Park,NM

Summary

Dynamic product leader with 10+ years of experience turning bold visions into human-centered digital solutions that transform industries. Thrives at the intersection of strategy, collaboration, and execution, aligning product vision with business goals to deliver experiences that users don't just adopt, but adore. Renowned for empowering teams, embracing complexity head-on, and launching groundbreaking products that delight customers, drive growth, and create a lasting impact. Passionate about weaving innovation and empathy into every pixel, every process, and every decision.

Overview

15
15
years of professional experience

Work History

Principal Product Manager & Change Catalyst

Paylocity
12.2022 - 10.2024
  • Launched a new AI-driven product line with an AI-powered chatbot, leveraging user research and agile iteration, resulting in a 20% reduction in customer support tickets and higher customer satisfaction.
  • Secured executive buy-in and resources for AI/ML integration by identifying strategic opportunities and developing a persuasive business case grounded in market and user data.
  • Defined and implemented AI architecture and integration plans in close partnership with executives, data science, and engineering teams, ensuring strong alignment with business objectives.
  • Improved user retention by 5% and reduced churn by 10% through rigorous KPI definition, monitoring, and continuous optimization of the AI product line.
  • Drove a 10% increase in user engagement in Q1 by pivoting the product roadmap based on real-time market insights and continuous user feedback loops.
  • Increased team velocity by 15% by implementing agile methodologies and fostering a culture of collaboration and continuous improvement.
  • Promoted two associate product managers to full PM roles in under a year by providing hands-on coaching in strategy development, roadmap creation, and stakeholder management.

Principal Product Manager For Growth

Redox
09.2021 - 11.2022
  • Drove $30M in ARR growth by creating and executing a persona-driven product marketing and experience strategy, directly aligning user needs with business objectives.
  • Delivered high-impact client value every sprint for three consecutive quarters by leading a 9-person 'Unicorn Team' and fostering a culture of agility, ownership, and collaboration.
  • Transformed engineering culture and accelerated product improvement by championing agile methodologies and design thinking principles, embedding continuous learning and iteration into team workflows.

Senior Group Product Manager, Member Experience

Blue Cross
03.2019 - 08.2021
  • Delivered a fully revamped mobile/web member experience in just 13 months, achieving 67% adoption in the first week by prioritizing user-centered design and rapid iteration.
  • Defined a long-term vision and go-to-market strategy for the entire digital member experience, partnering closely with executive teams to align business objectives with user needs.
  • Ignited execution of key initiatives across two cross-functional teams, ensuring seamless alignment between product roadmaps, customer insights, and strategic goals.

Group Product Manager, Enterprise Products & Services, Member Experience

HP
09.2016 - 02.2019
  • Led three cross-functional teams to deliver high-quality product features consistently, ensuring seamless coordination through strong stakeholder alignment and clear, repeatable processes.
  • Established and scaled the human-centered product discipline, embedding user research and design thinking into every stage of the product lifecycle to drive customer-focused innovation.
  • Accelerated digital transformation within innovation teams by championing organizational change and integrating change management practices throughout all phases of development.
  • Built and refined the innovation roadmap, balancing user research, trend analysis, and internal and external priorities, while defining KPIs to ensure alignment with strategy.

Principal Consultant

Catapult Systems
04.2010 - 09.2016
  • Founded and led two core practices (Experience Design and Product), overseeing client/user research, hardware/software design, business analysis, and organizational change management to deliver integrated, user-centered solutions.
  • Delivered successful solutions for 50+ global clients, including Cardinal Health, US Department of Health, Starbucks, Emerson Automation, and DaVita, by combining strategic vision with hands-on execution.
  • Championed a user-centric approach on every project, leveraging clear personas, behavior analysis, and performance metrics to achieve high usability and exceptional customer satisfaction.
  • Resolved complex UX challenges and achieved top client satisfaction, earning praise such as, 'We've removed all the guesswork and frustration... our users love the app! We receive 5-star ratings every day,' from Tom S., VP Solutions at Sisters of Charity Health.

Skills

  • AI/ML Integration
  • Agile Product Management
  • Digital Transformation
  • Voice of The Customer ustomer
  • Strategic Vision & Execution
  • Operational management
  • Human-Centered Design & Research
  • Change Management

Training And Education

  • Embodied Leadership Certificate, Embody Lab, 2024
  • Psychological Safety and the Nervous System at Work Certificate, 2023
  • Forrester Customer Experience Certification, 2021
  • Digital Product Management: Modern Fundamentals, University of Virginia, Darden School of Business, 2020

Key Accomplishments And Awards

  • Better Together Award, Paylocity, 2024, For driving cross-functional alignment, improving product delivery efficiency, and boosting team morale.
  • Creating a Culture of Psychological Safety Award, Paylocity, 2023, For cultivating a culture of psychological safety, empowering team members to voice concerns, take risks, and share ideas openly.
  • Key Performer Award, Blue Cross, 2020, For delivering exceptional service and consistently exceeding performance goals, leading the transformation of the member experience through the launch of a record-breaking mobile app.

Timeline

Principal Product Manager & Change Catalyst

Paylocity
12.2022 - 10.2024

Principal Product Manager For Growth

Redox
09.2021 - 11.2022

Senior Group Product Manager, Member Experience

Blue Cross
03.2019 - 08.2021

Group Product Manager, Enterprise Products & Services, Member Experience

HP
09.2016 - 02.2019

Principal Consultant

Catapult Systems
04.2010 - 09.2016

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Daniella Matutes