Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Work Availability
Accomplishments
Software
Interests
Quote
Timeline
Hi, I’m

Samuel Madeira

Product Management in Health Technology
Samuel Madeira

Summary

Accomplished Product Leader and Certified Scrum Product Owner (CSPO) with extensive experience driving innovation and growth in healthcare technology. Proven track record launching and scaling successful health tech products, increasing revenue and patient engagement through data-driven product strategy, agile development, and user-centric design. Expertise in AI/ML, EMR/RCM interoperability, and B2B SaaS product development. Passionate about leveraging technology to improve healthcare outcomes and enhance user experiences.

Overview

11
years of professional experience
1
Certification
1
Language

Work History

WellnessWits

Product Manager (remote)
10.2023 - Current

Job overview

  • Spearheaded strategic and operational initiatives to drive significant growth: Defined product vision and roadmap, revitalized core product offering through mobile app optimization, and partnered with C-suite to optimize budget, burn rate, and engineering resources, resulting in increased user retention, revenue generation, and extended runway
  • Revitalized core product offering: Led mobile app optimization for group medical visits, significantly boosting user retention and revenue generation
  • Championed user-centric design and acquisition: Improved user-focused features for physician dashboard to drive adoption and overhauled marketing and sales funnels to accelerate customer acquisition and improve conversion rates
  • Fostered cross-functional collaboration and alignment: Led cross-functional teams incorporating cutting-edge
  • AI/ML (IBM WatsonX) technologies and facilitated weekly product strategy meetings to align on company mission, roadmap, pricing, and growth strategy.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Improved product functionality with innovative design solutions, resulting in increased sales conversions.
  • Managed stakeholder expectations effectively throughout entire product development process.
  • Prioritized roadmap in order to achieve product goals and metrics.

Apollo Health Clinic

Product Manager & Founding MedicalDirector
05.2015 - Current

Job overview

  • Founded and scaled virtual clinic: Achieved 4.8x revenue growth and 250% patient membership increase through effective product management and leadership
  • Led digital transformation: Launched mobile application for patient portal access, communication, and records management
  • Created and launched successful e-commerce supplement store, increasing revenue by 123.5% and users by 65%
  • Led website development, adding CRM and chat bot to increase traffic and patient conversions
  • Pioneered Telemedicine adoption: Successfully transitioned clinic to virtual membership model, improving access to care and patient satisfaction.
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
  • Directed planning and budgeting efforts.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Optimized email campaigns to increase open and click-through rates > 40% email campaign open-rates.
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
  • Discussed medical histories with patients in effort to provide most effective medical advice.

Clinical Leadership

Medical Director & Naturopathic Physician
09.2013 - 12.2017

Job overview

  • Managed high-volume medical practices with 18 - 30 patient contacts per day, improving patient retention and treatment outcomes through operational efficiency and standardized procedures.
  • Increased clinics overall revenue and maintained optimal growth.
  • Collaborated closely with the clinic owners, general manager, office manager, clinical teams for optimal clinic operations, & patient experience.
  • Coordinated care for diverse patient populations, demonstrating strong communication and organizational skills.
  • Led and mentored medical staff, showcasing leadership and team management abilities.
  • Experience working directly with patients honed ability to identify their needs and translate them into actionable treatment plans.
  • Supervised clinical staff, providing continuous professional development opportunities and training to maintain and strengthen competencies.
  • Improved patient outcomes and delivery of care through improved clinical quality processes.
  • Conducted ongoing evaluations of medical practices, ensuring adherence to evidence-based guidelines and best practices.
  • Managed multidisciplinary teams, fostering collaboration between various healthcare professionals for optimal patient care.
  • Reviewed patient records for accuracy and completeness.
  • Improved patient care quality by implementing new clinical policies and procedures.
  • Contributed to the growth and success of the organization by participating in regional and national conferences, sharing best practices with industry peers.

Education

Bastyr University
Seattle, WA

Naturopathic Medicine Doctorate (N.D.) from Naturopathic Medicine
06.2012

University Overview

  • Four-year, accredited, graduate-level program with rigorous scientific and clinical training, equivalent to MD programs in biomedical sciences.
  • Specialized training in natural and nontoxic treatments, disease prevention, wellness optimization, and lifestyle medicine.
  • Comprehensive curriculum encompassing biochemistry, human physiology, anatomy, pathology, immunology, pharmacology, botanical medicine, homeopathy, naturopathic manipulation, clinical nutrition, psychology, motivational interviewing, and counseling.
  • Extensive clinical training in various specialties, including gynecology, pediatrics, family medicine, cardiology, gastroenterology, non-pharmaceutical pain management, and integrative oncology.
  • Licensed primary care general practice physician after passing rigorous board exams.
  • Extracurricular Organizations: Research Journal Club, Research Club, Indoor Men's Soccer Team, worked in the medicinal herb garden, guided botanical medicine plant ID walks, & TA for Botanical Medicine Lab.
  • Student Member of Washington Association of Naturopathic Physicians (WANP) & American Association of Naturopathic Physicians (AANP).

Bastyr University
Seattle, WA

Bachelor of Science from Herbal Sciences
06.2007

University Overview

  • Advanced Scientific Foundation: Extensive pre-medical and health sciences coursework, including biochemistry, anatomy & physiology, botany, holistic health, nutrition, psychology, botanical medicine, and preventive medicine. This strong foundation provides unique domain expertise to drive innovative health tech product development.
  • Proven Research Skills: Successfully completed a senior research capstone project reviewing evidence-based herbal medicines for menopause, demonstrating expertise in literature review and analysis.
  • Laboratory Research Experience: Designed and executed a laboratory research project utilizing HPLC and Gas Chromatography to assess active chemicals in aged garlic extract, showcasing practical experience in analytical chemistry techniques.
  • Quantitative Research Design: Developed a quantitative questionnaire for positive psychology research, demonstrating expertise in designing research tools and collecting data to answer complex mental health questions.

Skills

  • Product Leadership
  • Product Strategy & Roadmap
  • User-Centered Design
  • Agile Scrum & Kanban
  • Stakeholder Engagement
  • Data-Driven Decision Making
  • Cross-functional Team Alignment
  • UX & User Research
  • Technical Experience & Acumen
  • AI/ML Integration
  • B2B SaaS Platform Expertise
  • Competitive Analysis

Additional Information

Additional Information
  • Voted Top Naturopathic Doctor in Seattle, WA, Seattle Met Magazine, August 2019.
  • Licensed Naturopathic Physician (MT & WA) in good standing with DEA prescribing privileges for over a decade with additional certifications in IV Therapies, Injection Therapies, Chronic Mold Illness, Chronic Illnesses, WFR, & W-EMT (2013 - Present).
  • Completed 30+ Continuing Medical Education hours every year to maintain medical licensure.

Certification

  • Certified Scrum Product Owner (CSPO) from Scrum Alliance, Inc. (July 2023)
  • Introduction to SQL from Datacamp (February 2024)
  • Intermediate SQL from Datacamp (March 2024)
  • Product School Micro-Certifications: Analytics, Product Launches (Go-To Market Strategy), Artificial Intelligence for Product Management, & Product Strategy (December 2023 - May 2024)
  • Continuous Learning Certifications: https://www.linkedin.com/in/drsammadeira/details/certifications/
Availability
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Accomplishments

Accomplishments
  • Collaborated with team of 8 in the development of WellnessWits mobile application for Shared Medical Appointments (SMA).
  • Achieved integration of WellnessWits application with RCM billing company through effectively listing to users needs.
  • Resolved product issue through consumer testing.
  • Successfully onboarded clinics into the WellnessWits application by streamlining the onboarding process.

Software

SQL

Microsoft 365

Drata

Mixpanel

ProductBoard

Figma

Mural

Google Workspace

Google Analytics

Python

Interests

Skiing

Hiking

Traveling

Reading

Creative Writing

Quote

The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb

Timeline

Product Manager (remote)
WellnessWits
10.2023 - Current
Product Manager & Founding MedicalDirector
Apollo Health Clinic
05.2015 - Current
Medical Director & Naturopathic Physician
Clinical Leadership
09.2013 - 12.2017
Bastyr University
Naturopathic Medicine Doctorate (N.D.) from Naturopathic Medicine
Bastyr University
Bachelor of Science from Herbal Sciences

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Samuel MadeiraProduct Management in Health Technology