DANIELLE A. BECKFORD
New York,NY
Summary
Personable Entertainment Executive with 10+ years of experience in the music and television entertainment industry with strong interpersonal skills and a proven track record for concert touring, contract negotiation, brand creation and development, event management and strong industry connections. Detail-oriented, organized, and adept in booking and marketing of top-touring Artists, including: Ari Lennox, H.E.R., Teyana Taylor, Eric Bellinger, Kenny ‘Babyface' Edmonds, Fantasia, The Four Tops, Brian McKnight, Charlie Wilson, Boyz II Men, Anthony Brown & Group Therapy, Brian Courtney Wilson, and more.
Overview
11
11
years of professional experience
Work History
CEO/Owner
DAB Entertainment LLC
Hackensack, NJ
08.2019 - Current
- Management and consulting firm providing brand development strategies and services to enhance and expand the Artist brand.
- Provide project management services from inception to completion, including content creation, segment production, content capture, video editing, and social media distribution.
- Managed partnerships and strategic business relationships by negotiating over 60 contracts, settling on multiple contract terms and handling conflicts and successfully driving income in excess of $500,000
- Built productive relationships with industry partners to support strategic business objectives and analyze market trends to determine potential opportunities for growth.
- Developed and implemented marketing strategies to increase customer engagement and drive client revenue.
Promo Scheduling Coordinator
MTVE & VH1/Logo Networks - Paramount TV Network
New York, NY
08.2021 - 07.2023
- Provide strategic scheduling support for on-air marketing campaigns for original content for rated and unrated networks including VH1, Logo, MTV, MTV 2, MTV Live, MTV Classic, MTV University, MTV Caribbean
- Worked with manager and supervisor to plan and coordinate promo creatives and which on air graphics flight dates and trends.
- Track promo assets to meet marketing goals and work with cross functional teams to seamlessly and efficiently execute promotional strategies for each campaign.
Concerts Talent Agent
ICM Partners
New York, NY
06.2018 - 08.2019
- Generated an excess of $2.3 million in live performance contracts for nationally recognized R&B, Hip-Hop, and Pop artists on company roster.
- Booked national tours in the southern territory for over 100 touring Artists.
- Negotiated contract terms for Artist performances at various performing artist venues ranging from 100 capacity standing-only venues to performing arts seated-style venues of 2500-6500 capacity.
- Pitched Artists to talent buyers for festivals, corporate and private events, and public engagements.
- Confirmed smooth operations between clients and talent by acting as liaison.
- Helped client advance in career by monitoring trends and changes in preferred industry.
Concerts Agent Trainee/Coordinator
ICM Partners
New York, NY
07.2014 - 05.2018
- Coordinated event logistics and contracts for Artist engagements and tours in conjunction with Artist management, promoters, and venue contacts in over 15 states and over 100 venues.
- Fostered positive working relationships with colleagues, and high-profile Artists, managers, and promoters through regular communication and effective anticipation of needs
- Researched and identified potential opportunities for clients, helping clients advance in industry.
Executive Assistant to Head of Concerts
ICM Partners
New York, NY
06.2013 - 05.2016
- Identified potential client opportunities for concerts and ancillary lines of business
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
Production Assistant
FOX Broadcasting Company
04.2013 - 05.2013
- Trafficked promotional materials, updated pilot status grids, and logged media elements for vendors during 2013 Pilot Season Upfront presentations.
Music Supervision Assistant
NBC Universal
02.2013 - 04.2013
- Identified opportunities in promos, shows, and other on-air content for music to be used or licensed.
- Completed cue sheets and maintained music library files for E!, Style Network, and Esquire
Production Assistant
Steiner Studios
06.2012 - 08.2012
- Assisted in booking, stage operations, lighting & grip departments for various productions at thestudio, to include Boardwalk Empire, Girls, The Following, Made in Jersey, Victoria Secret, & Calvin Klein
Education
MBA - Masters in Entertainment Industry Management
Carnegie Mellon University
Pittsburgh, PA05.2013
Bachelor of Science - Business Management, Theatre (Minor)
Pennsylvania State University
University Park, PA05.2008
Skills
- Market Strategy
- Strategic Planning
- Negotiation
- Adobe Creative Suite
- Microsoft Office
- Communication
- Project Management
- Leadership
- Relationship Management
- Analytical Problem Solving
- Adaptability
- Time Management
Timeline
Promo Scheduling Coordinator
MTVE & VH1/Logo Networks - Paramount TV Network
08.2021 - 07.2023
CEO/Owner
DAB Entertainment LLC
08.2019 - Current
Concerts Talent Agent
ICM Partners
06.2018 - 08.2019
Concerts Agent Trainee/Coordinator
ICM Partners
07.2014 - 05.2018
Executive Assistant to Head of Concerts
ICM Partners
06.2013 - 05.2016
Production Assistant
FOX Broadcasting Company
04.2013 - 05.2013
Music Supervision Assistant
NBC Universal
02.2013 - 04.2013
Production Assistant
Steiner Studios
06.2012 - 08.2012
MBA - Masters in Entertainment Industry Management
Carnegie Mellon University
Bachelor of Science - Business Management, Theatre (Minor)
Pennsylvania State University