DANIELLE A. BECKFORD
New York,NY
Summary
Personable Entertainment Executive with 10+ years of experience in the music and television entertainment industry with strong interpersonal skills and a proven track record for concert touring, contract negotiation, brand creation and development, event management and strong industry connections. Detail-oriented, organized, and adept in booking and marketing of top-touring Artists, including: Ari Lennox, H.E.R., Teyana Taylor, Eric Bellinger, Kenny ‘Babyface' Edmonds, Fantasia, The Four Tops, Brian McKnight, Charlie Wilson, Boyz II Men, Anthony Brown & Group Therapy, Brian Courtney Wilson, and more.
Overview
11
11
years of professional experience
Work History
CEO/Owner
DAB Entertainment LLC
2019.08 - Current
- Management and consulting firm providing brand development strategies and services to enhance and expand the Artist brand.
- Provide project management services from inception to completion, including content creation, segment production, content capture, video editing, and social media distribution.
- Managed partnerships and strategic business relationships by negotiating over 60 contracts, settling on multiple contract terms and handling conflicts and successfully driving income in excess of $500,000
- Built productive relationships with industry partners to support strategic business objectives and analyze market trends to determine potential opportunities for growth.
- Developed and implemented marketing strategies to increase customer engagement and drive client revenue.
Promo Scheduling Coordinator
MTVE & VH1/Logo Networks - Paramount TV Network
2021.08 - 2023.07
- Provide strategic scheduling support for on-air marketing campaigns for original content for rated and unrated networks including VH1, Logo, MTV, MTV 2, MTV Live, MTV Classic, MTV University, MTV Caribbean
- Worked with manager and supervisor to plan and coordinate promo creatives and which on air graphics flight dates and trends.
- Track promo assets to meet marketing goals and work with cross functional teams to seamlessly and efficiently execute promotional strategies for each campaign.
Concerts Talent Agent
ICM Partners
2018.06 - 2019.08
- Generated an excess of $2.3 million in live performance contracts for nationally recognized R&B, Hip-Hop, and Pop artists on company roster.
- Booked national tours in the southern territory for over 100 touring Artists.
- Negotiated contract terms for Artist performances at various performing artist venues ranging from 100 capacity standing-only venues to performing arts seated-style venues of 2500-6500 capacity.
- Pitched Artists to talent buyers for festivals, corporate and private events, and public engagements.
- Confirmed smooth operations between clients and talent by acting as liaison.
- Helped client advance in career by monitoring trends and changes in preferred industry.
Concerts Agent Trainee/Coordinator
ICM Partners
2014.07 - 2018.05
- Coordinated event logistics and contracts for Artist engagements and tours in conjunction with Artist management, promoters, and venue contacts in over 15 states and over 100 venues.
- Fostered positive working relationships with colleagues, and high-profile Artists, managers, and promoters through regular communication and effective anticipation of needs
- Researched and identified potential opportunities for clients, helping clients advance in industry.
Executive Assistant to Head of Concerts
ICM Partners
2013.06 - 2016.05
- Identified potential client opportunities for concerts and ancillary lines of business
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
Production Assistant
FOX Broadcasting Company
2013.04 - 2013.05
- Trafficked promotional materials, updated pilot status grids, and logged media elements for vendors during 2013 Pilot Season Upfront presentations.
Music Supervision Assistant
NBC Universal
2013.02 - 2013.04
- Identified opportunities in promos, shows, and other on-air content for music to be used or licensed.
- Completed cue sheets and maintained music library files for E!, Style Network, and Esquire
Production Assistant
Steiner Studios
2012.06 - 2012.08
- Assisted in booking, stage operations, lighting & grip departments for various productions at thestudio, to include Boardwalk Empire, Girls, The Following, Made in Jersey, Victoria Secret, & Calvin Klein
Education
MBA - Masters in Entertainment Industry Management
Carnegie Mellon University
Pittsburgh, PA05.2013
Bachelor of Science - Business Management, Theatre (Minor)
Pennsylvania State University
University Park, PA05.2008
Skills
- Market Strategy
- Strategic Planning
- Negotiation
- Adobe Creative Suite
- Microsoft Office
- Communication
- Project Management
- Leadership
- Relationship Management
- Analytical Problem Solving
- Adaptability
- Time Management
Timeline
Promo Scheduling Coordinator
MTVE & VH1/Logo Networks - Paramount TV Network
2021.08 - 2023.07
CEO/Owner
DAB Entertainment LLC
2019.08 - Current
Concerts Talent Agent
ICM Partners
2018.06 - 2019.08
Concerts Agent Trainee/Coordinator
ICM Partners
2014.07 - 2018.05
Executive Assistant to Head of Concerts
ICM Partners
2013.06 - 2016.05
Production Assistant
FOX Broadcasting Company
2013.04 - 2013.05
Music Supervision Assistant
NBC Universal
2013.02 - 2013.04
Production Assistant
Steiner Studios
2012.06 - 2012.08
MBA - Masters in Entertainment Industry Management
Carnegie Mellon University
Bachelor of Science - Business Management, Theatre (Minor)
Pennsylvania State University
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