DANIELLE GERBINO ORTEGA

Automotive General Manager

Hardin Automotive/Anaheim Hyundai/Win Group

01.2000 - 11.2024

Worked directly with OEM creating & implementing consumer incentives to increase overall regional sales
Developing OEM strategic PMA opportunities
Leading Southern California in the implantation of EV sales on multiple brand levels since 2015 including Fuel Cell
Created specific sales strategies for staff to educate consumers on the benefits of electric vehicle programs
Provided leadership to ensure that all departments operated efficiently and effectively.
Maintained relationships with vendors, suppliers, manufacturers to ensure competitive pricing structures were in place.
Coordinated with accounting department on budgeting decisions related to payroll expenses and capital investments.
Resolved customer complaints quickly and professionally in order to maintain positive relationships with clients.
Analyzed financial reports to identify areas of concern or potential improvement opportunities.
Participated in industry events such as trade shows or conferences in order to stay up-to-date on market trends.
Conducted regular staff meetings to review performance metrics, discuss new initiatives, and address any issues that arose.
Developed and implemented effective strategies for increasing dealership profitability and growth.
Created incentive plans to motivate employees and increase sales volume.
Collaborated closely with marketing department on promotional campaigns designed to boost brand awareness and attract new customers.
Monitored customer feedback surveys to assess customer satisfaction levels and adjust operations accordingly.
Established clear expectations for employee performance in order to drive high quality results from the team.