Danielle Greak
Denver,CO
Summary
Accomplished revenue strategist with 12+ years of experience in SaaS go-to-market initiatives, sales enablement, and team cultivation. Recognized for driving revenue expansion, developing scalable sales frameworks, leading collaborative teams, and successfully closing complex transactions.
Overview
17
17
years of professional experience
Work History
Chief Revenue Officer
Accelo
Denver, CO
04.2024 - 07.2025
- Rebuilt entire go-to-market organization, encompassing new business, expansions, renewals, and partnerships.
- Grew average deal size by 285% while achieving 89% multi-year agreements month-to-month.
- Implemented comprehensive sales playbook and GTM strategy across all teams.
- Deployed modern sales and marketing technology stack to facilitate scalable growth.
- Developed revenue strategies aligned with company goals and market trends.
- Analyzed market data to pinpoint growth opportunities and enhance competitive positioning.
- Managed training programs for sales, success, and partnerships teams to drive accountability.
- Established key performance indicators to effectively measure revenue performance.
Vice President, Sales & Strategic Accounts
TalentReef
Denver, CO
01.2015 - 03.2024
- Achieved consistent revenue growth and strategic expansion over nine years in various leadership roles.
- Built and managed four high-performing sales teams with up to 27 direct reports.
- Developed and implemented a comprehensive sales playbook and training program organization-wide.
- Led National Accounts program across franchisor and franchisee networks, covering 85% of customer base.
- Collaborated cross-functionally with Product, Marketing, and Success teams to ensure aligned messaging.
- Consistently surpassed sales targets while fostering a collaborative team culture.
Corporate Trainer / Sales Account Consultant
Waypoint Consulting, Inc.
Denver, Colorado
02.2014 - 01.2015
- Recognized as a top performer among 600 consultants, I led trainings and direct client sales efforts. Cold calling, door-to-door sales, along with training, interviewing, and retaining customers.
Membership Sales
Planet Fitness
Selinsgrove, Pennsylvania
07.2013 - 02.2014
- Entry-level role in high-demand membership acquisition.
Student Aid Office Staff Assistant
Penn State University
University Park, Pennsylvania
08.2008 - 03.2013
- Managed operations in a large educational setting, strengthening customer service and administrative skills.
Education
B.S. - Rehabilitation & Human Sciences
Penn State University
University Park, PA01.2012
Skills
- GTM Strategy & Execution
- Sales Enablement & Playbooks
- Pipeline & Revenue Top-line Growth
- Sales Content, Playbooks & Assets
- Team Leadership & Coaching
- Customer Expansion & Retention
- SaaS: SMB to Enterprise & Strategic Accounts
- Closing Strategy
- Cross-Functional Collaboration
Timeline
Chief Revenue Officer
Accelo
04.2024 - 07.2025
Vice President, Sales & Strategic Accounts
TalentReef
01.2015 - 03.2024
Corporate Trainer / Sales Account Consultant
Waypoint Consulting, Inc.
02.2014 - 01.2015
Membership Sales
Planet Fitness
07.2013 - 02.2014
Student Aid Office Staff Assistant
Penn State University
08.2008 - 03.2013
B.S. - Rehabilitation & Human Sciences
Penn State University
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