Danielle Krupa
Palm Beach Gardens,FL
Summary
Senior Oncology Executive and Regional Field Trainer with 15+ years of experience in sales, marketing, training, and management. Expert in identifying solutions and customer needs, delivering compelling value propositions. Proven track record in achieving revenue goals and driving corporate success.
Overview
16
16
years of professional experience
Work History
Senior Sales Account Executive
Guardant Health
Southeast, FL
10.2019 - Current
- Cultivated and expanded the Southeast FL territory, establishing robust connections with Key Opinion Leaders (KOLs), C-suite executives, Medical Oncologists, Pulmonologists, Surgeons, and Pathologists.
- Streamline lab workflows by providing consultative solutions for CGP and MRD testing in Oncology through implementation of Guardant360 liquid biopsy and Tissue Next platforms.
- Collaborated with cross-functional teams to develop and execute strategies, resulting in double-digit growth quarter-over-quarter.
- Assisted Regional Sales Directors in enhancing team communications, promoting activities, and executing new product launches and trainings.
- Utilized collaboration with internal teams to analyze competitor data, sales trends, set market objectives, and solve problems proactively.
- Maintain accurate records of all sales activities using Salesforce and Veeva CRM software.
Regional Account Executive
Walgreens
New York, NY
11.2017 - 10.2019
- Enhanced visibility and adoption of Walgreens' specialty pharmacy services for targeted healthcare professionals through promotion efforts.
- Educated healthcare professionals on complex disease states including Oncology, Fertility, and Multiple Sclerosis (MS).
- Devised and executed strategic plans to consistently exceed quarterly sales goals.
- Advocated for the implementation of personalized therapy through the use of companion diagnostics and disease-specific drug approvals, resulting in improved alignment with guideline recommendations.
Genomic Testing Specialist
Genpath
New York, NY
11.2013 - 10.2017
- Supported the Regional Sales Director in overseeing a team of 9 Sales Executives, with a focus on driving sales and enhancing specialty test utilization.
- Specialized in Whole Exome Sequencing, NGS for Somatic and Germline Oncology testing, Reproductive Genetics, and Rare Diseases testing.
- Collaborated with billing and reimbursement teams to streamline processes, resulting in increased test utilization across major health systems and community practices.
- Contributed to creating and implementing the Northwell Health Genomic Testing HUB.
Sales Business Development Executive
BioReference Laboratories
Philadelphia, PA
06.2008 - 10.2013
- Created and executed sales plans to promote clinical laboratory testing in diverse medical specialties.
- Drove considerable revenue expansion within an untapped market segment.
- Expanded service offerings through the introduction of cutting-edge technologies and innovative testing services to executive-level clientele.
Education
Bachelor of Arts -
Widener University: College of Arts and Sciences
06.2001
Skills
- Top sales performer
- Business planning
- Market dynamics
- Complex sales strategies
- Team collaboration skills
- Product launches
- Driving corporate initiatives
- Solution selling
Accomplishments
- Regional Field Trainer 2021- 2024
- Dept Driver Award 2021
- Growth Grabber Award 2021
- Regional Account Executive of the Year 2018
- Presidents Club 2012, 2013, 2017
References
References available upon request.
Timeline
Senior Sales Account Executive
Guardant Health
10.2019 - Current
Regional Account Executive
Walgreens
11.2017 - 10.2019
Genomic Testing Specialist
Genpath
11.2013 - 10.2017
Sales Business Development Executive
BioReference Laboratories
06.2008 - 10.2013
Bachelor of Arts -
Widener University: College of Arts and Sciences