Danielle Mengden
Cypress
Summary
I am a detail-oriented coworker with exceptional communication and project management skills. With a proven ability to handle multiple tasks efficiently in fast-paced environments I combine both a creative and proactive approach to addressing issues, alongside a strong focus in supporting team objectives.
Overview
8
8
years of professional experience
Work History
Marketing Communications Manager
Athena Gun Club
Houston, TX
11.2018 - 03.2021
- Increased brand awareness by developing and implementing strategic marketing campaigns plans due to Firearm Industry regulations.
- Coordinated creative media campaigns with partnering advertising agency, Briggs & Caldwell.
- Created and managed social media campaigns to increase brand engagement.
- Reviewed and approved Radio copy for broadcasting.
- Created in-house marketing materials for events and promotions.
- Organized photoshoots and videography for media uses.
- Oversaw event planning and execution.
- Maintained POS system for events registrations.
- Optimized email campaigns to increase open and click-through rates among both Club Members and Non-Members.
- Handled crisis communication efforts during challenging situations.
- Worked closely with CC Creations for branded apparel and merchandise for both internal use and floor sales.
- Lead a full website redesign and build-out.
Client Services Coordinator
Cox Media Group
Houston, TX
02.2017 - 10.2018
- Managed day-to-day business requests from Executive and Management Teams.
- Prioritized in a fast paced environment daily data entry into Wide Orbit.
- Proactively sought out solutions to better match client expectations in partnership with Account Executives.
- Input production orders for Radio Spots into V Creative.
- Produced and organized a multitude of revenue reports both monthly and by request for the Management team using Wide Orbit, Nielson, and Miller Kaplan Data.
- Trained/ Onboarded new Client Services Coordinators on best practices by revising responsabilty handbook as the position evolved.
- Partnered with Marketing teams to plan sponsored company paries, Client events, and Google Seminars.
- Worked closely with the Corporate Billing team in Atlanta to monitor billing adjustments and invoice special requests.
IT Recruiter
VC5 Consulting
Houston, TX
10.2016 - 01.2017
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
- Sourced and selected applicants for technical positions.
- Interviewed candidates using different interview methods and approaches.
Promotions Coordinator Intern
Cold River Records
Nashville, TN
05.2016 - 01.2017
- Assisted Regional Representatives and Vice President with tasks such as mailing, document organization and company inventory records.
- Observed problems and worked with team to develop solutions for a "New Listener Outreach Strategy" throughout the summer.
- Assisted with artist shows for CMA Fest, Radio Station Tours and on-set photoshoot help.
- Attended recording sessions
- Scheduled artist tour dates on Social Media and engage with fans.
Social Media Marketing Intern
Texas A&M AgriLife Extension
College Station, TX
02.2015 - 05.2016
- Organized and created daily "Hot Topic" posts for the website home page.
- Boosted website traffic by creating and sharing engaging blog posts and articles related to the industry.
- Assisted in the development of a comprehensive content calendar, ensuring consistency across all social media platforms.
- Contributed to social media content using Canva.
- Gathered Quarterly analytics for website and all social platforms.
- Assisted in the filming and packaging of Agrilife Extension "Quick to Film" videos or Extension Agents.
Publications Intern
Bryan Broadcasting
College Station, TX
10.2012 - 02.2015
- Worked alongside the Editor to contribute creative blog posts for Brazos Valley Bride website and associated Social Media Platforms.
- Coordinated with the Editor and Sales team in the production of seven publications.
- Attended local Bridal Expos to spread Brand awareness and creative future partnerships with vendors.
- Assisted on-set during photoshoots for magazine covers and spreads.
- Conducted interviews for featured stories
- Worked alongside the Radio Promotions team for events entailing seven Radio Stations.
Education
Bachelor of Science - Agricultural Communications And Journalism
Texas A&M University
College Station, TX12-2015
Skills
- Social media campaigns
- Developing marketing collateral
- Sales support
- Internal communications
- Market research
- Website management
- Advertising management
- Vendor negotiation skills
Timeline
Marketing Communications Manager
Athena Gun Club
11.2018 - 03.2021
Client Services Coordinator
Cox Media Group
02.2017 - 10.2018
IT Recruiter
VC5 Consulting
10.2016 - 01.2017
Promotions Coordinator Intern
Cold River Records
05.2016 - 01.2017
Social Media Marketing Intern
Texas A&M AgriLife Extension
02.2015 - 05.2016
Publications Intern
Bryan Broadcasting
10.2012 - 02.2015
Bachelor of Science - Agricultural Communications And Journalism
Texas A&M University