Danielle Potenzo
Woodridge,IL
Summary
Operations executive skilled in driving efficiency and revenue growth across hospitality and beauty sectors. Established inventory-control programs, negotiated vendor agreements to improve margins, and reduced staffing while increasing sales volume. Proven capability in enhancing client acquisition and retention through effective marketing and service standards.
Overview
1
1
Certification
17
17
years of professional experience
Work History
General Manager & Event Coordinator
WATERWORKS PIZZERIA & TAVERN
Lyons, USA
01.2022 - Current
- Increased private-event volume by over 3,000%, growing from 5 events annually to an average of 3 events per week.
- Drove 900%+ growth in average daily sales through strategic programming, marketing, revenue management and operational improvements.
- Improved labor efficiency with a 43% leaner staffing model, reducing headcount from 35 to 20 while supporting substantially higher sales volume.
- Direct end-to-end operations spanning revenue, staffing, scheduling, training, inventory, purchasing, vendors, financial controls, marketing, events and guest experience.
- Established first formal inventory-control program, implementing product tracking, purchasing controls, and accountability procedures to enhance operational efficiency.
- Reduced food waste and strengthened cost-of-goods controls through disciplined inventory management, purchasing oversight and improved product utilization.
- Negotiated vendor pricing and purchasing terms to reduce operating costs and support stronger margins while maintaining quality and availability.
- Expanded brand presence from one Facebook page with 500 followers to a multi-platform social-media presence that enhanced event promotion, private-party sales, and customer acquisition.
Owner / Spray Tan Artist
THE BROW BROAD
Plainfield, USA
01.2018 - Current
- Operated independent beauty business, managing client acquisition and retention, marketing, scheduling, pricing, inventory, purchasing, and financial transactions to ensure smooth operations.
- Cultivated repeat and referral business through personalized service, effective customer relationship management, and targeted promotions, enhancing client loyalty.
- Managed daily business activities to ensure operational efficiency. and managed overall store operations.
- Oversaw inventory management and ensured product availability for clients.
- Developed training programs for new staff on service standards and product knowledge.
Esthetician
BENEFIT COSMETICS
Naperville, USA
01.2016 - 01.2018
- Provided high-volume esthetic and beauty services, fostering client relationships, driving service and retail sales, and upholding regulatory and sanitation standards.
- Provided expert skincare consultations to clients, ensuring personalized treatment plans.
- Administered facials and body treatments using high-quality Benefit Cosmetics products.
- Educated clients on skincare routines and product applications for optimal results.
General Manager
THREE ACES CHICAGO
Chicago, USA
01.2010 - 01.2016
- Directed daily restaurant operations, overseeing staffing, payroll, scheduling, training, inventory control, vendor negotiations and financial administration to ensure seamless service delivery.
- Managed purchasing, inventory, accounts payable/receivable and vendor relationships to enhance operational efficiency and maintain cost controls.
- Led employee training and performance management initiatives, promoting service consistency, accountability and effective team execution.
- Planned and executed private parties and large-scale events, coordinating staffing, service, vendors and operational logistics.
Education
Associate of Arts - Communications
Morton College
Cicero, IL05-2005
Esthetics Certification -
Naperville Skin Institute
Naperville, ILSkills
- Event planning
- Revenue management
- Operational logistics
- Inventory control
- Vendor negotiation
- Marketing strategy
- Client retention strategies
Management Scope
15+ years of management experience with responsibility for revenue performance, staffing, payroll, inventory, purchasing, vendor relationships, events, marketing, financial administration and customer experience across restaurant, office and independently owned business environments.
Personal Information
Title: Senior Operations Leader
Leadership And Business Capabilities
Revenue growth, Business turnaround, Cost control, Purchasing, Vendor negotiation, Financial oversight, Multi-unit-style workflow coordination, Inventory & COGS control, Scheduling, Payroll, Process improvement, Customer experience, Team leadership, Training, Performance management, Labor optimization, Conflict resolution, Cross-functional coordination, Private-event sales, Event production, Promotions, Social media, Customer acquisition, Client retention
Professional Highlights
- 900%+ Growth in average daily sales
- 3,000%+ Growth in private-event volume
- 43% Leaner staffing model
- FIRST Formal inventory-control program
Certification
- Illinois Basset
- Illinois Food Manager
- ServSafe Food Protection Manager
Timeline
General Manager & Event Coordinator
WATERWORKS PIZZERIA & TAVERN
01.2022 - Current
Owner / Spray Tan Artist
THE BROW BROAD
01.2018 - Current
Esthetician
BENEFIT COSMETICS
01.2016 - 01.2018
General Manager
THREE ACES CHICAGO
01.2010 - 01.2016
Associate of Arts - Communications
Morton College
Esthetics Certification -
Naperville Skin Institute