Danielle Rosa
Sales Director
Reno,NV
Summary
Goal-oriented Director with distinguished experience in Hotel/Resort Sales and Marketing industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Performance-oriented, offering exceptional record of achievement over15-year career. Tenacious leader with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets.
Overview
15
15
years of professional experience
Work History
West Coast Sales Director
Peppermill Resort Spa Casino
Reno, Nevada
01.2021 - Current
- Oversee entire West Coast region in all account aspects from Corporate, Association, Leisure and Government generating new clients totaling 35,000 room nights per year
- Finished at 105% of overall goal in 2021
- Managed and lead the restructure of the overall Sales Department to include Catering and Convention Services
Regional Sales Director
Peppermill Resort Spa Casino
Reno, Nevada
01.2013 - 01.2021
- Build the Pacific North/West region in all account aspects from Corporate, Association, Leisure and Government generating new clients totaling 25,000 room nights per year
- Territory growth by 38% in 2014 and finished at 115% of yearly goal
- Reached goal every year since 2013
- Continue leadership and assist in the overall development and success of Peppermill Resort Spa Casino and Peppermill Inc
- Board of Directors, 2016 – 2020
- Nevada Humane Society
- Oversee and partner with Nevada Humane Societies CEO and COO to make collaborative decisions that directly affect the success of the non-profit organization and manage companywide issues
- Chaired the NHS Event and Marketing committee from 2017 – 2019 as well as currently hold positions on the board development committee, events and marketing committee and board relations committee.
National Sales Director
Peppermill Resort Spa Casino
Reno, Nevada
01.2011 - 01.2013
- Manage current top small meeting accounts from Corporate, Association, Leisure, Government maintaining a goal of 14,000 room nights per year
- Developed small meetings promotion program generating Executive Board business
Leisure and Corporate Sales Coordinator
Peppermill Resort Spa Casino
Reno, Nevada
01.2009 - 01.2011
- Developed contracts and organized all aspects for incoming groups for the managing sales partners.
Publicist
Peppermill Resort Spa Casino
Reno, Nevada
01.2008 - 01.2009
- Organized and managed any outside media outlets/requests
- Main representative for the Peppermill Resort Spa Casino as well as all other owned properties
- Core Competencies
- Strategic Planning – Communication – Client Relations – Budget Planning & Cost Control – Project Leadership – Market Analysis –
- Proposal and Contract Development – Coordinating – Influence and Negotiation
Education
Bachelor of Arts - English Literature, Journalism
University of Nevada
Skills
Analytical problem solver
Sales presentations
Account management
B to B sales
Extensive personal network
Strategic account development
Review of contracts
Database Management
Strategic planning
Territory Management
Accomplished manager
Coaching and mentoring
Direct sales
Sales Reporting
Sales processes
Business development and planning
Affiliations
Memberships/ Executive Committees
Western Industrial Nevada Member California Society of Association Executives
Public Relations Society of America Professional Convention Management Association
Boys and Girls Club of Northern Nevada Nevada Mining Association
Young Professionals of Nevada Member Society of Government Meeting Professionals
Think Kindness Charity Member Meeting Planners International Board Member
Pi Beta Phi Fraternity for Women Alumni Young Professionals of Nevada Charity Board Member
University of Nevada, Reno Honor Society Young Professionals of Nevada Marketing Board Member
University of Nevada, Reno Alumni Association Professional Sales Women of Nevada
National Association of Professional Women Northern Nevada Chamber of Commerce
Economic Development Association of Western Nevada Nevada Humane Society
Community Involvement/ Awards
Millennium Scholarship awarded by the State of Nevada
Pack Pride Scholarship awarded by University of Nevada, Reno
Young Professionals HyPe Series awarded by Young Professionals of Nevada
Board of Directors, Nevada Humane Society
Nevada Humane Society, Events and Marketing Committee Chair 2017 – 2018
Timeline
West Coast Sales Director
Peppermill Resort Spa Casino
01.2021 - Current
Regional Sales Director
Peppermill Resort Spa Casino
01.2013 - 01.2021
National Sales Director
Peppermill Resort Spa Casino
01.2011 - 01.2013
Leisure and Corporate Sales Coordinator
Peppermill Resort Spa Casino
01.2009 - 01.2011
Publicist
Peppermill Resort Spa Casino
01.2008 - 01.2009
Bachelor of Arts - English Literature, Journalism
University of Nevada