Danita Eaton
Sioux City,IA
Summary
Sales and marketing professional with proven track record of driving brand growth and market share. Expertise in developing and executing strategic marketing plans and leading high-performing teams. Known for collaborative approach and adaptability in dynamic environments, ensuring consistent achievement of business goals through strategic planning and communication.
Overview
30
30
years of professional experience
Work History
Sales and Marketing Director
Omega Senior Living
05.2024 - Current
- Play a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
- Conduct market research to identify opportunities for expansion and growth in existing territories.
- Develop and execute targeted marketing campaigns for the senior living community, leading to increased brand awareness and lead generation.
- Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
Sales & Customer Service Manager/Office Manager
Satellite Central
06.2023 - Current
- Manage Dish Network, DirecTV Stream, and Metronet Internet sales and commissions (residential and commercial)
- Manage office daily work, phone calls, accounts payable, accounts receivable, create commercial Dish Network and DirecTV Stream MDU contracts, create monthly PCO invoices for commercial Dish Network MDU properties in QuickBooks; manage commercial accounts via Excel spreadsheets
- Complete and submit all pertinent paperwork for Dish Network and DirecTV Stream MDU new properties
- Provide customer service via phone and email with residential and commercial customers
- Onboard new commercial properties with their DirecTV Steam accounts (residents and commercial employees)
Corporate Sales Manager
The Warrior Hotel
01.2023 - 06.2023
- Solicited corporate and local businesses who require weekly business travel stays
- Earned their business by selling locally negotiated rates, events, and selling all of the hotel's amenities and outlets
Senior Account Executive
iHeartMedia, Inc.
05.1995 - 11.2019
- Over 24 years of radio sales and marketing along with digital marketing
- Managed the top sales account list for many years while prospecting new business
- Maintained and hit quarterly and yearly sales goals
- Each advertising account was a priority to help them hit their marketing goals
- Brought and created ideas for each advertising account
Pink in the Rink board member
01.2005 - 10.2018
- Worked with team of other media, hockey, and hospital members to help promote fundraising for Breast Cancer awareness in Sioux City
Education
High School Diploma -
Lawton Bronson High School
Lawton, IA05-1990
Skills
- Performance reporting
- Affiliate marketing
- Influencer partnerships
- Problem-solving abilities
- Team Leadership
- Team building
- Creative Thinking
- Public relations
- Professionalism
- Time management abilities
- Adaptability
- Marketing campaigns
- Negotiation
- Marketing campaign development
- Brand-building strategies
Timeline
Sales and Marketing Director
Omega Senior Living
05.2024 - Current
Sales & Customer Service Manager/Office Manager
Satellite Central
06.2023 - Current
Corporate Sales Manager
The Warrior Hotel
01.2023 - 06.2023
Pink in the Rink board member
01.2005 - 10.2018
Senior Account Executive
iHeartMedia, Inc.
05.1995 - 11.2019
High School Diploma -
Lawton Bronson High School
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