Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

Danny Heaton

WATERTOWN,SD

Summary

Business professional skilled in strategic planning, financial oversight, and operational management. Proven ability to drive growth through effective leadership, team collaboration, and focus on achieving results. Expertise in stakeholder communication, problem-solving, and adapting to evolving business needs. Known for reliability and strong commitment to organizational success.

Experienced with strategic business management, financial oversight, and team leadership. Utilizes innovative approaches to drive growth and streamline operations. Track record of fostering collaborative environments and adapting to market changes.

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.

Overview

23
23
years of professional experience

Work History

Member/Co Owner

Adventure X, LLC. DBA: Adventure X Motoplex
11.2024 - Current
  • Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
  • Collaborated with co-owner on strategic planning initiatives for long-term business success.
  • Improved customer satisfaction ratings by consistently delivering high-quality products and services.
  • Oversee financial management tasks, including budgeting, forecasting, and cash flow optimization.
  • Evaluating the market for the best product brands and mix for the area.
  • Seeking out the best financial flooring options to best suit our business.

President/Owner

Family 1st Thrift, LLC
03.2024 - Current
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.

President/Owner Partner

America's Smoke
08.2020 - Current
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.
  • Delivered operational excellence by optimizing resources, processes, and overall cost structure.
  • Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
  • Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
  • Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
  • Managed day-to-day business operations.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Trained and motivated employees to perform daily business functions.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.

CEO/Owner

Heaton Industries Inc
04.2016 - 02.2024
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
  • Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

CEO/President

HE Innovations, Inc.
03.2011 - 10.2021
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Developed and patented many new products and brought to market.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Improved product quality by implementing rigorous testing procedures and refining development processes.
  • Managed project timelines to ensure on-time delivery of high-quality products.
  • Developed and patented many new products from design conceptualization to client delivery.
  • Determined consumer demands, industry trends and forecasted sales by conducting trend analysis.
  • Devised brand and product strategies to drive client satisfaction.
  • Collaborated with manufacturers, operations leaders and sales teammates to ascertain production details.
  • Worked closely with sales, operations and manufacturers to deliver quality new product production.


Owner

Boone's Outdoor Adventure Store ( "Argo" Powersports Dealer)
09.2002 - 05.2007
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Consulted with customers to assess needs and propose optimal solutions.

Education

High School Diploma -

Watertown High School
Watertown, SD
06-1977

Skills

  • Customer service
  • Leadership team building
  • Relationship building
  • Customer relationship building
  • Effective decision making
  • Small business operations
  • Customer focus
  • Business management
  • Recruitment and hiring
  • Decision-making
  • Integrity and ethics
  • Marketing
  • Sales strategies
  • Staff hiring and training
  • Records management
  • Sales and marketing
  • Business launch
  • Business development
  • Business planning
  • Expense control
  • Product branding
  • Business growth
  • Problem-solving

Accomplishments


My wife Connie and I have been married for 45 years and have 2 sons. I have been in business most of my adult life with over 40 years experience. In addition to the business experience I have, I have also filed 13 patents and have been granted 9 mostly in the fishing, sports and construction industries. My patented products have received best in show at the 2013 ICAST (largest fishing industry show in the world) and also the largest 2014 Hardware show in the world. My products have sold in 2400 Lowes stores along with over 600 Walmart locations among many outdoor and sporting goods stores throughout the nation.

I currently own or co-own 3 corporations.


Interests

  • Outdoor Recreation
  • Hunting and fishing
  • Adventure Travel
  • Learning new cooking techniques and expanding my culinary skills
  • Writing a movie script

Timeline

Member/Co Owner

Adventure X, LLC. DBA: Adventure X Motoplex
11.2024 - Current

President/Owner

Family 1st Thrift, LLC
03.2024 - Current

President/Owner Partner

America's Smoke
08.2020 - Current

CEO/Owner

Heaton Industries Inc
04.2016 - 02.2024

CEO/President

HE Innovations, Inc.
03.2011 - 10.2021

Owner

Boone's Outdoor Adventure Store ( "Argo" Powersports Dealer)
09.2002 - 05.2007

High School Diploma -

Watertown High School

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