Dynamic and results-driven marketing professional with a proven track record at LHC Group, specializing in client acquisition and relationship management. Highly ambitious and strategically focused, I significantly increased resident census through impactful presentations, targeted market development, and a strong focus on customer satisfaction. Skilled in quantitative metric evaluation, I excel at driving performance improvements and building lasting, trusted client relationships that contribute to sustained business growth.
Managed administrative tasks, marketing strategies, and advertising to promote senior healthcare services and community culture. Delivered presentations and coordinated CEU seminars to strengthen partnerships and industry knowledge. Oversaw the admissions process, including contract signing, deposit collection, and resident pre-qualification. Worked closely with residents and families to ensure a smooth transition and positive experience. Cultivated relationships with Berks County leaders, hospitals, and healthcare providers, driving referral growth. Increased resident census by 92% within six months, resulting in significant revenue growth.
Managed client contracts, direct patient care, weekly visits, and coordinated hospice services, transportation, and doctor’s appointments. Recruited senior clients, hired and scheduled healthcare staff, and handled training. Oversaw administrative documents and PA Department of Health compliance, marketing distribution, and office operations.
Promoted services through radio programs, speaking engagements, and public health fairs. Built relationships with hospitals, physician offices, the Chamber of Commerce, and senior organizations, leading to business partnerships with The Highlands, Berks Encore, and Reading Health System. Conducted competitive analysis, driving a 105% increase in clientele within the first fiscal year. Organized staff events to boost team morale.