Darby Riales
Searcy,AR
Summary
Dynamic and results-driven Digital Marketing Specialist with over 10 years of experience. Proven track record in crafting data-driven narratives, managing cross-functional teams, and collaborating with senior leadership to design and implement impactful communication strategies. Skilled in developing high-quality research, policy, and advocacy publications that simplify complex issues and engage diverse audiences. Known for analytical writing, project leadership, and a strong commitment to advancing economic and social mobility through compelling, audience-centered messaging.
Overview
10
10
years of professional experience
Work History
Owner
Clever Girl Copywriting
10.2016 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Built and maintained a diverse client portfolio across multiple industries, adapting strategies to meet unique brand needs and goals.
- Created a range of high-impact content, including: blog posts, website copy, email (B2B & B2C) campaigns, scholarly research, SEO, landing pages, social media management, brand development strategy, product descriptions, ghost writing, eBooks, and more.
- Collaborated with a diverse range of clients, including Limelight Marketing Systems, BrandOne Franchise Development, Webstager, MovieWeb, ScreenRant, Wikimotive, Wordcraft, RushCube, and Point of View Productions, delivering tailored content strategies and digital marketing services that drove brand engagement, improved SEO performance, and supported business objectives across various industries.
Producer & Scriptwriter
VHS Productions
01.2015 - 09.2016
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Developed and analyzed scripts for multiple short film projects, ensuring compelling storylines and strong character development.
- Managed the end-to-end casting process, including creating breakdowns, organizing casting calls, overseeing auditions, and coordinating screen tests to find ideal talent.
- Handled all logistics of production, from renting props and costumes to scouting locations, ensuring seamless preparation and alignment with the creative vision.
- Supervised all aspects of film production, coordinating with crew members and overseeing timelines to maintain efficiency and deliver high-quality final products.
Education
Bachelor of Arts - Creative Writing
University of Central Arkansas
Conway, AR05-2013
Skills
- Customer Relations
- Small Business Operations
- Project & Team Leadership
- Relationship Building
- Strategic Communication Planning
- Writing & Content Creation
- Audience Engagement & Brand Strategy
- Cross-Functional Collaboration
- Research & Policy Analysis
- Complex Topic Simplification
- Quality Assurance & Editing
Timeline
Owner
Clever Girl Copywriting
10.2016 - Current
Producer & Scriptwriter
VHS Productions
01.2015 - 09.2016
Bachelor of Arts - Creative Writing
University of Central Arkansas
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