Darby Sampson
Schaumburg,IL
Summary
Knowledgeable Content Marketing Specialist experienced in executing social media strategies, creating websites, and various multi-channel marketing campaigns. Demonstrates time management and collaboration skills to execute story-based content. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Content Marketing Specialist
Cure SMA
02.2022 - Current
- Performs marketing communications-related research and continuously enhanced company's digital presence.
- Produces visual, video, and written assets to create consistent look and feel for social media and event websites that is consistent with brand standards.
- Moderates user-generated content and manages usage rights for social media assets using company's digital asset management platform.
- Develop influencer ambassador program and manage influencer partnerships.
- Keep up to date on marketing trends, understanding social feedback loop, and adjusting accordingly based on performance.
- Experienced in social strategy, content creation, community management and thrives in fast-paced environment.
- Create meaningful storytelling content to portray mission and values of Cure SMA.
- Collaborate across organization to create standard operating procedures for various marketing projects.
Development Coordinator
Cure SMA
09.2019 - 01.2022
- Manages email marketing campaigns for walk, gala, and golf fundraising events using nonprofit-specific industry software called Luminate Online
- Build and analyze Salesforce reports for revenue, event growth, and constituent management to grasp organization's buyer personas
- Utilizes buyer personas to be efficient at strategic planning to reach target audiences and meet fiscal goals
- Utilize scheduling platforms to ensure social media posts and email marketing delivery
- Create event websites using HTML to maintain brand standards
- Use adobe photoshop to customize graphics for various campaigns and event promotions
- Cultivates relationships with community members to understand task at hand.
Finance Director
OwlThon Miracle Network Dance Marathon
01.2017 - 01.2018
- Lead financial administrator for Children's Miracle Network Hospitals that raised over $253,000.
- Facilitated weekly meetings for team of 23 student volunteers to prepare for annual fundraising event.
- Built relationships with University, local community and national partners to acquire $80,000 in sponsorship and direct fundraising efforts.
- Pulled weekly Donor Drive reports to manage and track online and offline revenue.
- Created financial and partnership proposal packets branded to Dance Marathon standards.
Education
Bachelor of Science - Business Management
Florida Atlantic University
Boca Raton, FLDigital Marketing Certificate -
University of Wisconsin - Madison
Madison, WISkills
- Social Media Content Creation
- Social Media Trend Analysis
- Strategic Marketing
- Social Media Performance Measurement
- Email Marketing
- Adobe Creative Suite
- Digital Content Development
- WordPress
- Microsoft Suite
- HTML
- Self-Starter
- Salesforce
- Project Leadership
- Relationship Building
Accomplishments
- Increased LinkedIn following by 83% in nine months
- Revitalized overall social media presence with a successful social media strategy
Certification
- HubSpot Inbound Marketing Certification
- Exploring AI and ChatGPT: Impact and Possibilities Certificate
Timeline
Content Marketing Specialist
Cure SMA
02.2022 - Current
Development Coordinator
Cure SMA
09.2019 - 01.2022
Finance Director
OwlThon Miracle Network Dance Marathon
01.2017 - 01.2018
Bachelor of Science - Business Management
Florida Atlantic University
Digital Marketing Certificate -
University of Wisconsin - Madison