Darin Morgan
Longmont,CO
Summary
Results-oriented sales professional with over a decade of experience managing strategic accounts, driving business growth, and fostering client relationships. Proven expertise in leading sales teams, coordinating B2B partnerships, and leveraging data-driven strategies to enhance customer engagement and optimize sales processes. Experienced in commodity management, cross-functional collaboration, and building lasting client relationships in the CPG, fresh produce, and SaaS industries. Passionate about applying skills in high-growth environments to create lasting value and achieve business objectives.
Overview
17
17
years of professional experience
Work History
Sales Accounts Manager
Vafels
04.2023 - Current
- Increased sales by 50% in the first year through strategic new business development and key partnerships
- Boosted customer engagement by 20% using CRM tools and targeted account management strategies
- Expanded market presence by securing B2B relationships in retail and food service sectors
- Improved operational efficiency and client relationships through detailed account analysis and proactive issue resolution.
Senior Sales Representative
Farm Fresh To You
11.2017 - 04.2023
- Led a cross-functional sales team, consistently exceeding sales targets by up to 300%
- Managed B2B relationships with fresh produce suppliers, optimizing supply chain operations
- Utilized data analytics to drive a 30% increase in customer retention and improve forecasting accuracy
- Delivered product demonstrations at trade shows, generating new business opportunities and enhancing brand visibility.
Sales & Customer Engagement Specialist
Insight Coffee Roasters
01.2013 - 11.2017
- Played a key role in opening three new café locations, significantly boosting revenue and brand recognition
- Drove targeted sales initiatives to grow high-margin specialty coffee offerings
- Collaborated with marketing to enhance customer loyalty through social media and in-store promotions
- Streamlined communication channels for improved customer engagement through social media management.
- Reduced process inconsistencies and effectively trained team members on best practices and protocols.
Sales Specialist
Nugget Market
01.2016 - 01.2017
- Boosted revenue through targeted sales pitches and customer education.
- Adapted selling approach based on each customer''s unique needs/preferences; tailoring product offerings accordingly.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
Order Selector/Will Call
Tony's Fine Foods
01.2008 - 01.2012
- Managed inventory for B2B distribution.
- Boosted productivity by efficiently utilizing various equipment, such as pallet jacks and forklifts, to transport and stack merchandise.
- Picked and packed order items.
- Pulled orders quickly to maintain demanding productivity goals.
Education
High School Diploma -
Lodi High School
Lodi, CA08.2000
Skills
- HubSpot (5 years)
- Salesforce (4 years)
- Data Analytics & Reporting
- Interpersonal Communication
- B2B Sales & Strategic Partnerships
- Forecasting & Data Analytics
- Sales Team Leadership
- CRM Tools (HubSpot, Salesforce)
- Account Development & Territory Management
- Product Demonstrations & Trade Shows
- Cross-Functional Collaboration
- Consultative / Solution Selling
- Sales Presentations
- B2B Sales
- Market Analysis
- Sales Forecasting
Personal Information
Title: Sales Account Manager | Strategic Account Management & Business Growth
Timeline
Sales Accounts Manager
Vafels
04.2023 - Current
Senior Sales Representative
Farm Fresh To You
11.2017 - 04.2023
Sales Specialist
Nugget Market
01.2016 - 01.2017
Sales & Customer Engagement Specialist
Insight Coffee Roasters
01.2013 - 11.2017
Order Selector/Will Call
Tony's Fine Foods
01.2008 - 01.2012
High School Diploma -
Lodi High School
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