Darla Reynolds
Olathe,KS
Summary
Qualified [Desired Position] with proven track record in leading teams and driving operational efficiency. Demonstrated ability to implement strategic initiatives that enhance productivity and foster growth. Known for utilizing strong leadership and communication skills to facilitate team collaboration and achieve organizational goals.
Overview
27
27
years of professional experience
Work History
Senior Manager - Customer Acquisitions
A Place for Mom
02.2020 - 01.2025
- Responsible for the revenue growth goals for the company through managing and motivating a team of nine (remote) Customer Acquisition Managers (CAMs) responsible for the overall growth of the community network
- Surpassed quota at 139% in 2024 by implementing data-driven strategies resulting in revenues of $3.7 million
- Coached and mentored team on sales strategy, CRM best practices, pipeline management, contract negotiations and ongoing customer satisfaction
- Performed market and team evaluations by analyzing performance metrics and benchmarks to optimize operational efficiency and resource allocations
- Identified staffing needs while delivering targeted training in consultative selling and call calibration sessions to improve sales skills, conversion rates, and customer retention
- Provided strong leadership to enhance team productivity and morale.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Top Performer's Winner 2022, 2023 and 2024*
District Sales Manager
Insperity
02.2018 - 03.2019
- Planned, directed, and implemented the market sales process, building strong relationships in the field while working with Sales Representatives in support of meeting monthly sales objectives
- Recruited, selected, trained mentored and coached district sales office staff members
- Charged with accountability for strategic decision-making authority, developed procedures and compliance to ensure successful sales and customer retention results
- Mentored team on industry best practices including general sales processes, accessing buyer styles and sales personalities, forecasting, business analysis and customer service
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Chairman's Club Winner 2018
Thryv - Business Advisor
DEXYP
10.2017 - 01.2018
- New business sales, training, and customer support for SaaS sales and digital advertising to local, small to mid-sized businesses
- Well-versed in customer relationship management (CRM), search engine optimization, email and text marketing, online estimates, invoices and payments, social media, websites, and video
Area Sales Manager
DEXYP
06.2017 - 10.2017
- Translated overall sales strategy and objectives into industry vertical-based goals, development plans and pipeline building for each sales rep
- Provided on-demand training and coaching for Account Representatives to ensure they are performing above objectives
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Area Sales Manager
YP (formerly AT&T)
05.2012 - 06.2017
- Led a team of 8-10 outside sales representatives, managing over $8.9 million in annual print and digital advertising revenues, to exceed sales objectives in multiple years
- Planned, organized, and executed advertising campaigns consisting of print directories, online directories, SEM and SEO, websites, behaviorally targeted banner ad campaigns, and direct mail
- Responsible for the successful resolution of all customer concerns for all team members, including but limited to executive level complaints
- Coached team to multiple years of low claims, 99% or higher quality score and highest level of Net Promoter Score
- Identified early indicators of success or gaps against budget/forecasts based on regular analysis and engaged in necessary action
- Appointed by Executive level management to serve as for implementation of Salesforce to the local sales channel
- Ascertained early indicators of success or gaps against budget/forecasts based on regular analysis and engaged reps in creation of gap closure plans
- CEO Achievement Award Winner 2014 and 2015
Area Sales Manager
AT&T Advertising Solutions
02.2003 - 04.2012
- Provided strategic guidance to a team of 10-12 sales representatives to develop strategic advertising plans for small, mid, & large business clients
- Planned, organized, and executed advertising contracts consisting of print directories and online yellow pages advertising, totaling over $1 million in revenue
- Demonstrated success at building relationships with business owners and served as liaison between multiple departments including sales, marketing, art and design, publishing, customer service, collections, and product training to ensure ad layouts met publication deadlines
- CEO Achievement Award Winner 2010
Sales Representative
SBC
01.1998 - 01.2003
- Planned, organized, and executed advertising contracts consisting of print yellow pages, direct mail, and online yellow pages
- Prospected and converted leads generated by referral channels, marketing campaigns, cold-calling and major industry events
- Developed marketing campaign concepts via research and analysis, customer presentations, approved copy, design, production, and graphics
- Vice President's Award Winner 1999 and 2000
Education
Bachelor of Science - Mass Communications
Southeast Missouri State University
Cape Girardeau, MissouriSkills
- Team Leadership
- Data-driven decision making
- Strategic planning
- Cross-functional collaboration
- Troubleshooting and problem resolution
- Training and development
- Operations management
- Customer Success Strategies
- Healthcare
- Senior Living
Timeline
Senior Manager - Customer Acquisitions
A Place for Mom
02.2020 - 01.2025
District Sales Manager
Insperity
02.2018 - 03.2019
Thryv - Business Advisor
DEXYP
10.2017 - 01.2018
Area Sales Manager
DEXYP
06.2017 - 10.2017
Area Sales Manager
YP (formerly AT&T)
05.2012 - 06.2017
Area Sales Manager
AT&T Advertising Solutions
02.2003 - 04.2012
Sales Representative
SBC
01.1998 - 01.2003
Bachelor of Science - Mass Communications
Southeast Missouri State University
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