DARLISA CRAWFORD

• Worked with management and staff to coordinate proofreading, writing, editing, and finalizing regulations, notices, directives, and other documents
• Directed and coordinated the work of contributing staff members, and managed writing and editing projects
• Streamlined complicated documents and developed new means of communicating complicated instructions to FSIS field personnel
• Improved existing language in regulations, and distributed the improvements to regulatory analysts
• Reviewed documents for internal consistency
• Served as liaison with the Federal Register and other FSIS staff that managed the FSIS Web page to ensure all formatting requirements are met
• Assisted in establishing schedules for the development, review, editing, completion, and publication of regulations, directives, notices, and other documents
• Recipient of a 2009 & 2012 Spot Award for outstanding work creating the OPPD Style Guide.

• Provided executive leadership for a consumer products company
• Led operations and strategic direction with full responsibility for bottom-line factors, including long-range planning, global product management, and product development processes
• Provided cross-functional management
• Directed all operations and pricing decisions
• Invented a patented sleeping bag product for frequent business travelers
• Responsible for start-up, including product development and establishing market niche
• Opened new marketing channels and established strategic alliances in the U.S., Asia, the United Kingdom and Europe
• Developed and introduced successful new products for international markets
• Substantially improved productivity and operational costs by 25%
• Created a more responsive and market-driven organization resulting in increased sales
• Exceeded financial forecasts and earned revenues in the first three months of trading
• Managed manufacturing operations in China and distribution to the U.S., Germany and the United Kingdom
• Created and managed a national SkyMall Catalog advertising campaign with NASCAR driver
• Managed 2006 Fashion Rocks Concert Goody Bags for 72 celebrities and Press
• Recognized by Inc
• Magazine as the “Best Airplane Blanket for Business Travel”
• Secured television appearances on HLN and NBCs The TODAY Show
• Managed product placement at the 2008 Oscars
• Performed as primary spokesperson and conducted a plethora of international interviews, including Flight Global
• Managed press conference, exhibition booth, media interviews and launch of the Premium Collection at NBAA2009
• Appointed a European Royal gentleman as a Global Ambassador for the poshAir brand.

• Worked with management and staff to coordinate proofreading, writing, editing, and finalizing reports, testimonies and contracts, and other documents.

• Provided executive leadership for a high profile public sector Web site.

Managed intranet from 400,000 to 7.044 million hits per month and wrote employee publication Sikorsky Weekly: 2,840 weekly circulations.

• Adapted writing style to suit different platforms such as print publications, digital channels, or corporate communications materials.

• Organized and managed operations for an international Internet company that entailed communications, strategy, corporate events, office management, commercial real estate management and human resources initiatives
• Spearheaded vision, strategy and execution of global business operations
• Recruited, mentored and developed a new management team
• Reported to the CEO.

• Ensured full delivery of all marketing and business development initiatives for startup of a new electronic financial product serving emerging markets
• Directed regional and international marketing organization
• Accountable for strategic directives and client presentations
• Developed and implemented strategic marketing plans
• Established marketing and sales objectives
• Directed international project teams
• Reported to the CEO.