Darrin Bryant
Princeton
Summary
Enthusiastic, success-drive and goal oriented professional with over 20 years of experience in implementing strategic sales and marketing plans to identify new market opportunities, initiate product and service introductions, and negotiate strategic partnerships to drive market expansion Specializes in building marketing strategy, developing products and building commercialization plans. Out-of-the-box thinker whose creative solutions contribute to improved performance, business growth, customer service, and revenue growth. Possess comprehensive background creating innovative and successful channel sales and marketing with the ability to increase the visibility and awareness of company’s products and maximize sales growth. Exceptional leader, motivator, and team builder who is goal-oriented and excels in a fast-paced, high pressure environment.
Overview
27
27
years of professional experience
Work History
VP OF OPERATIONS
All About People Staffing & Recruiting Inc.
Phoenix, AZ
01.2020 - Current
- Responsible for day-to-day management of the relationship with multiple franchise partners and serves as the primary point of contact with multiple internal stake stakeholders.
- Responsible for leading the operational strategy for agency, overseeing day-to-day activities and ensuring they are in alignment with the organizational goals.
- Expanded the agency’s service offerings, and identified new market opportunities with healthcare staffing being the first new line of business in the company’s 20 year history.
- Developed a strategic playbook for Account Executives and Recruiters to manage key performance indicators(KPIs) to track operational metrics.
- Lead and develop a high-performing team of 8 temp/temp to hire recruiters and 3 Executive Search Recruiters
- Spearheaded key initiatives, including ATS implementation, AI tools to create efficiencies, and texting platforms, resulting in enhanced candidate experience.
- Responsible for hiring, training, and performance management of individual contributors.
- Instrumental in the company’s business development efforts, participating in client presentations, contract negotiations, and partnership discussions to drive revenue growth and expanded market presence.
- Collaborate with senior leadership to develop and execute strategic plans, driving revenue growth and profitability.
- Remote from North Carolina
DIRECTOR OF FRANCHISE OPERATIONS
All About People Staffing & Recruiting Inc.
Phoenix, AZ
01.2017 - 01.2020
- Responsible for day-to-day management of the relationship with multiple franchise partners and serves as the primary point of contact with multiple internal stake stakeholders.
- Grew annual revenue by 26 % ytd 2020 vs. same time 2017. 2017 total franchise revenue was $2.6. 2020 projected to be $4million.
CHANNEL MANAGER
ACN Inc.
Concord, NC
01.2013 - 01.2017
- Managed all direct communication with large affiliate sales force and work with executives to ensure proper messaging and internal follow up. Manage all field escalations previously directed to company owners.
- Drove the marketing cadence of the division, created and executed sales activation tools such as strategic promotions, new product launch kits, social media strategy and e-blasts.
- Voice of the customer and sales interfacing with marketing, product and operational teams to influence decisions that drive channel success.
- Facilitated and participated in weekly account planning/forecasting sessions and hosted training sessions to increase knowledge, motivate, and inspire team to achieve results.
- Prospected for new business through telemarketing, direct mail, and networking.
- Introduced new product lines, mentored partners to uncover opportunities within established customer base and prospects.
- Developed strategic sales and market opportunities for product introduction and market expansion.
- Aided field sales of subscription, high-level, partner-based sales opportunities to end users.
- Member of final launch review for new initiatives to ensure they are properly vetted to ensure an optimal sales and customer experience. Credited with improved sales adoption of new initiatives based on improved internal and external alignment.
- Created and implemented highly effective advertising and promotional programs that maximized sales ROI and increased market share and profit growth.
LEAD BUSINESS INSTRUCTOR
AON Hewitt Inc.
Charlotte, NC
01.2009 - 01.2013
- First point of contact for all trainers of one of the country’s largest benefit centers.
- Responsible for ensuring trainers were trained on health benefits & retirement plans (401K and Pension) resulting in better trained Customer Service Representatives and optimal customer experience.
- Used a practical and applied approach, coached adult learners’ business courses in alignment with program goals.
- Aided clients in problem-solving, goal setting and achievement, increasing self-esteem and confidence.
- Developed and utilized blended learning activities to ensure effective and innovative instruction
- Worked closely with insurance carriers to ensure correct information was transferred, resulting in fewer calls.
- Monitored and tracked assigned cases to ensure resolution.
- Audited units to ensure they meet brand consistency and operational excellence.
SALES MANAGER
Connections Inc.
Concord, NC
01.2008 - 01.2009
- Hired, motivated, managed and coached team of Account Executives responsible for Fortune 500 customers.
- Ensured internal and external key performance indicators were met.
- Capitalized on extensive industry knowledge in driving shareholder value by boosting market share, sales, and profits.
- Provided weekly financial updates on actual versus budgeted performance for clients.
- Held full management accountability for market execution, merchandising standards compliance, sales, operational expenses, and profit and loss.
MARKETING CONSULTANT
McBride Properties Inc.
Ruby, SC
01.2007 - 01.2008
- Developed and executed marketing plan in concert with sales to ensure that expectations for budget and occupancy were attained.
- Promoted the community outreach efforts and event planning. Gave presentations to the community.
- Proposed and executed strategic plans to increase revenue with emphasis on grassroots marketing and merchandising tactics.
- Closed leads and assisted prospective residents, their family members and/or advisors in the decision-making process by understanding their needs and how we could meet and exceed their expectations.
- Achieved sales growth for new markets, developed multiple sales strategies that lead to an immediate increase of market infiltration.
- Administered all aspects of client communication strategies including lead generation, follow-up, and nurture.
- Managed all in house sales & marketing employees as well as contract vendors.
Global Sr. Product Marketing Manager
ACN Inc.
Concord, NC
01.2004 - 01.2007
- Lead and managed projects between U.S. and Europe product and marketing teams and ensured corporate standards.
- Responsible for all product marketing activities, including development of brand and promotional messaging, value propositions and product launches.
- Moved to Australia to launch country products. Set up marketing department staff and involved in vendor staffing and management. Launch led to 100% more sales acquisition than planned.
- Worked with international teams to develop cohesive plans for penetrating/growing international markets and channels.
- Managed products, policies, procedures and pricing while defining overall product strategy.
- Drove marketing efforts of successful Voice Over Internet Protocol (VoIP) product launch which exceeded the annual projection of 25,000 customers in the first six months of launch.
NATIONAL ACCOUNTS MARKETING MANAGER
Baker & Taylor
Charlotte, NC
01.2001 - 01.2003
- Responsible for providing marketing direction and leadership to the Fulfillment Services and National Accounts teams.
- Developed promotional strategy for business units. Worked with other business unit heads, utilizing marketing and fulfillment resources.
- Coordinated product and brand management to develop cross-departmental promotional strategies.
- Employed marketing research and customer focus groups to create successful consumer sales and trade promotions.
- Led National Accounts team in the development of programs that resulted in getting our books music and video products into big box retailers such as Radio Shack, Lowes, and Circuit City.
- Developed creative marketing campaigns to drive market share in new and emerging segments
DIRECTOR OF MARKETING & PRODUCT MANAGEMENT
Precision Auto Care, Inc.
Leesburg, VA
01.1999 - 01.2001
- Recruited to oversee product development efforts of five companies acquired during public offering that represented nearly 50% of total revenue. Directed overall operation and P/L of five manufacturing and distribution companies with total revenues of $28.6 million.
- Organized and managed multiple cross-functional teams to lead through tactical launch activities.
- Credited with turnaround strategy and execution of market introduction of a patented automatic car wash system that was improperly launched. Developed new marketing and sales program for marketing of modular quick lube buildings, increasing sales by 33%.
- Responsible for product P&L life cycle and setting and achieving sales targets.
- Expanded distributor network for car wash equipment companies by implementing a distributor management and incentive program. Aggressively recruited distributors to expand and complete a nationwide network of equipment distributors.
- Established marketing program for increasing market penetration of auto parts supply network. Realigned customer service effort to support a nationwide distribution network with centralized order processing.
Education
Bachelor of Science - Marketing
North Carolina A&T State University
Greensboro, NC01-1989
Skills
- Product management
- Operations management
- Team building and motivation
- Cross-functional team leadership
- Strategic planning
- Cross-functional communication
- Market analysis
- Team building
ADDITIONAL EXPERIENCE
- PRODUCT MANAGER – AMF Bowling Products Inc., Richmond, VA | 1994 to 1999
- MARKETING COMMUNICATIONS SPECIALIST – Weidmuller Inc., Richmond, VA | 1989 to 1994
Timeline
VP OF OPERATIONS
All About People Staffing & Recruiting Inc.
01.2020 - Current
DIRECTOR OF FRANCHISE OPERATIONS
All About People Staffing & Recruiting Inc.
01.2017 - 01.2020
CHANNEL MANAGER
ACN Inc.
01.2013 - 01.2017
LEAD BUSINESS INSTRUCTOR
AON Hewitt Inc.
01.2009 - 01.2013
SALES MANAGER
Connections Inc.
01.2008 - 01.2009
MARKETING CONSULTANT
McBride Properties Inc.
01.2007 - 01.2008
Global Sr. Product Marketing Manager
ACN Inc.
01.2004 - 01.2007
NATIONAL ACCOUNTS MARKETING MANAGER
Baker & Taylor
01.2001 - 01.2003
DIRECTOR OF MARKETING & PRODUCT MANAGEMENT
Precision Auto Care, Inc.
01.1999 - 01.2001
Bachelor of Science - Marketing
North Carolina A&T State University