Darrin White
Marketing Director
Hayward,WI
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Marketing Director/Public Relations
Hayward Community Credit Union
Hayward, WI
02.2021 - Current
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Developed innovative marketing and PR strategies.
Advertising Marketing Director
Sawyer County Record
Hayward, WI
05.2017 - 02.2021
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Executed optimal sales strategies to achieve commercial goals for target market.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
General Sales Manager
Sawyer County, Contact, Paul Mitchell, WHSM Radio
Hayward, WI
09.2012 - 05.2017
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
Education
Paralegal Certificate - Paralegal Studies
U.S. Career Institute
Fort Collins, CO 02.2011 - 04.2011
Associate of Arts - Pre-Law
University of Colorado At Boulder
Boulder, CO 06.1995 - 05.1997
Some College (No Degree) - General Studies
University of Barron County
Rice Lake, Wisconsin 05.2001 -
High School Diploma -
Cumberland High School
Cumberland, Wisconsin 09.1989 - 05.1992
Skills
Market Research Marketing Communications
undefinedAdditional Information
- Treasurer/Marketing, Hayward Music Boosters
Certification
Google Certificate Training
Timeline
Google Certificate Training
06-2021
Google SEO Certification
06-2021
Marketing Director/Public Relations
Hayward Community Credit Union
02.2021 - Current
Advertising Marketing Director
Sawyer County Record
05.2017 - 02.2021
General Sales Manager
Sawyer County, Contact, Paul Mitchell, WHSM Radio
09.2012 - 05.2017
Paralegal Certificate - Paralegal Studies
U.S. Career Institute
02.2011 - 04.2011
Some College (No Degree) - General Studies
University of Barron County
05.2001 -
Associate of Arts - Pre-Law
University of Colorado At Boulder
06.1995 - 05.1997
High School Diploma -
Cumberland High School
09.1989 - 05.1992
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