Jessica Ruddy
Richmond,MI
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Innovative professional skilled in creating and implementing marketing strategies and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility. Possesses excellent communication and customer service skills.
Overview
11
11
years of professional experience
Work History
Director of Marketing and Public Relations
Nascot Enterprises-Detroit Fit Collective
Macomb, MI
09.2019 - Current
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Built strong relationships with industry professionals and influencers.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Created and managed social media campaigns to increase brand engagement.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed annual marketing budget in excess of $72,000.
- Curated and maintained numerous local business partnerships which strengthened our business and our local partners business.
Account Executive
Ilitch Holdings-Detroit Tigers
Detroit, MI
06.2013 - 09.2019
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Kept detailed records of daily activities through online customer database.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Attended networking events to build relationships and identify sales opportunities.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Set and achieved company defined sales goals.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts while maintaining strong working relationships with various professionals.
Education
Bachelor of Arts - Commercial Recreation in Business Administration
Central Michigan University
Mt. Pleasant05.2013
Skills
- Communications expertise
- Market understanding
- Market Research Analysis
- Product Lifecycle Management
- Decision-Making
- Branding
- Staff Monitoring
- Strategic Marketing
- Brand positioning
- Social Media Strategy
- Creative and Innovative
- Direct Mail Marketing
- Partnership Development
- Google Analytics
- Public and Media Relations
- Relationship Building
Timeline
Director of Marketing and Public Relations
Nascot Enterprises-Detroit Fit Collective
09.2019 - Current
Account Executive
Ilitch Holdings-Detroit Tigers
06.2013 - 09.2019
Bachelor of Arts - Commercial Recreation in Business Administration
Central Michigan University