Microsoft Office Suite
Samantha Wolfe
Director Of Marketing
Pierce,NE
Summary
Gifted Marketing & Public Relations Director with solid record of accomplishment in overseeing marketing departments, strategies and key projects. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Director - Marketing & Public Relations
Faith Regional Health Services
Norfolk, NE
12.2019 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Incorporated service line changes into marketing messages to drive customer engagement and maximize engagement.
- Developed and presented marketing plans and reports to Executive Director and team.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Managed annual marketing budget in excess of $530,000.
Foundation/Public Relations Coordinator
Faith Regional Health Services
Norfolk, NE
10.2015 - 12.2019
- Collaborated with media to encourage business and service line coverage and promote organization mission and values.
- Coordinated, executed, and managed all fundraising events and campaigns to increase community support of hospital initiatives and projects.
- Designed and created campaign e-mail invitations, articles, donor communications, and marketing videos.
- Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising events.
- Collaborated with production team to coordinate advertisements and promotions.
- Social media management to increase donor engagement and financial donations to support Foundation strategic goals.
- Represented organization to donors, public, government officials and other external sources. Developed key and valued relationships with donors, public, government officials and other external sources by resolving issues quickly and implementing targeted donor relations and communication processes.
Membership Director
Norfolk Area Chamber Of Commerce
Norfolk, NE
09.2014 - 10.2015
- Built relationships with customers and community to establish long-term business growth and increased memberships.
- Prepared and implemented strategic growth plans for the region based on Chamber goals and expectations.
- Orchestrated successful promotional strategies to support financial goals of the Chamber.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Developed and executed membership presentations to recruit and retain members and increased engagement through innovative online and social platform strategies.
Education
Bachelor of Science - Speech Communications - Public Relations
Wayne State College
Wayne 08.1999 - 05.2003
High School Diploma -
Norfolk Senior High School
Norfolk 08.1995 - 05.1998
Skills
Key decision making
Marketing and advertising
Digital marketing
Budgeting
Media relations
Campaign development
Branding
SEO and Analytics
Project Management
Communications expertise
Software
Adobe Creative Cloud
Content Creation Platforms (Canva/Animoto/Envato)
WordPress
Social Media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, and Snap Chat)
Timeline
Director - Marketing & Public Relations
Faith Regional Health Services
12.2019 - Current
Foundation/Public Relations Coordinator
Faith Regional Health Services
10.2015 - 12.2019
Membership Director
Norfolk Area Chamber Of Commerce
09.2014 - 10.2015
Bachelor of Science - Speech Communications - Public Relations
Wayne State College
08.1999 - 05.2003
High School Diploma -
Norfolk Senior High School
08.1995 - 05.1998