Hi, I’m
Davi Murray
Summary
Knowledgeable integrated communications professional with over three years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.
Overview
5
years of professional experience
Work History
Truscott Rossman
Senior Account Executive
04.2023 - Current
Job overview
- Cultivate strong partnerships with clients across various industries, including mobility and transportation, healthcare, private equity, animal welfare, talent and human resources, nonprofit and corporate
- Responsible for client calls, ensuring the quality of work, managing workflows, and overseeing various project aspects to ensure successful outcomes
- Lead the development and implementation of multi-channel digital strategies, including social media and website, while overseeing and creating content for C-Suite executives' digital presence
- Develop and execute comprehensive communication and marketing strategies that align with clients' goals and objectives
- Strategize and execute media relations campaigns, securing billions of impressions, broadcast segments and media placements for high-profile clients
- Provide media training and coaching to clients, improving their effectiveness in public speaking, media interactions and overall communication skills
- Support AI policy development and implementation
- Support RFP research and presentation deck creation.
Truscott Rossman
Diversity, Equity and Inclusion Chair
06.2022 - Current
Job overview
- Collaborated with leadership to embed DEI principles in client work, ensuring alignment with the communities served.
- Developed DEI processes and guidelines.
- Led DEI recruitment plans and staff professional development initiatives.
- Led strategic alliances to maximize utilization of existing talent and capabilities.
- Represented organization at industry conferences and events.
- Managed financial, operational and human resources to optimize business performance.
Truscott Rossman
Account Executive
06.2021 - 04.2023
Job overview
- Collaborated with multidisciplinary teams to create integrated communications campaigns, utilizing digital and traditional media to increase brand awareness and engagement
- Crafted compelling public relations and marketing deliverables, including press releases, media advisories, newsletters, annual reports, and strategic communication plans
- Monitored media coverage and industry trends to adjust strategies and tactics accordingly, ensuring optimal client positioning and visibility.
Central Michigan University
Social Media Coordinator
10.2019 - 05.2021
Job overview
- Developed and implemented comprehensive social media strategies across Facebook, Twitter (X), YouTube, Instagram, and emerging platforms
- Created, edited and optimized SEO for new sites within SharePoint
- Increased student and alumni engagement through social media.
- Created social media content with consistent content and tone.
- Monitored social media analytics and generated monthly performance reports.
Education
Central Michigan UniversityMount Pleasant, MI
Bachelor of Arts from Integrative Public Relations
05.2021
University Overview
- Honors Graduate
- Multicultural Advancement Scholarship Recipient
- Delta Sigma Theta Sorority, INC Member
- Study Abroad: South Africa, English
Skills
- Associated Press Writing Style
- Corporate, Executive & Digital Strategist
- Media Relations Strategist
- Meltwater
- Asana Project Management
- Social Media Management
- Executive Media Training
- Issues Management
- Analytics and Analysis
- Content Creation
- Team Collaboration
- Attention to Detail
Timeline
Senior Account Executive
Truscott Rossman
04.2023 - Current
Diversity, Equity and Inclusion Chair
Truscott Rossman
06.2022 - Current
Account Executive
Truscott Rossman
06.2021 - 04.2023
Social Media Coordinator
Central Michigan University
10.2019 - 05.2021
Central Michigan University
Bachelor of Arts from Integrative Public Relations