David A. Acosta
Scottsdale,Arizona
Summary
Experienced Account Manager and Marketing Leader with a proven track record of 19 years in business development and account management. Recognized for ability to acquire and retain accounts, consistently delivering effective solutions that align with clients' needs. Thrives in fast-paced environments, excels as both a cooperative team member and an independent self-starter, ensuring seamless collaboration and driving successful outcomes.
Overview
22
22
years of professional experience
Work History
Multi-Market Account Executive
TELEVISA UNIVISION COMMUNICATIONS
01.2021 - Current
- TV, Radio & Digital Media
Integrated Sales & Marketing Consultant
ENTRAVISION COMMUNICATIONS
01.2013 - 01.2020
- KLNZ FM, KVVA FM, KBMB AM & Pulpo Digital Media
Senior Account Manager
KPDF 41 AZTECA AMERICA TV
01.2012 - 01.2013
Business Owner
SONORA MESQUITE GRILL
01.2007 - 01.2012
Account Manager
RIVIERA BROADCASTING - KVIB 95.1
01.2008 - 01.2010
- FM Latino Vibe
Account Executive
ENTRAVISION COMMUNICATIONS
01.2005 - 01.2008
- KLNZ FM, KVVA FM & KMIA AM
Marketing & Loan Consultant
FOUNDERS MORTGAGE
01.2005 - 01.2005
Account Executive
LATINO FUTURE MAGAZINE
01.2004 - 01.2005
News-Production internship
KTWV 33 UNIVISION TV
01.2003 - 01.2004
- Development of Hispanic and General Market Business, through direct, national and local advertising agencies.
- Prospecting and acquisition of new clients.
- Achieved an average of 110% - 120% of budgeted goals in 2014, 2015, 2017, 2018, 2019, 2020, 2021, 2022 and 2023
- Exceeded overall annual budget for over 800K in 2024
- Closed a $2.5M TV/Radio/Digital 15 month deal for a multimarket Legal firm.
- Successfully sold and leased various office and industrial properties through market research and implementation of marketing plans
- Developed various Digital, Radio and TV Campaigns and promotions for station clients.
- Drafted and created copy of client’s commercial spots
- Made cold calls and follow-up visits to retail outlets as well as advertising agencies throughout the region.
- Maintained and completed various reports including budgeting of client promotions, internal performance reports and client activity reports.
- Acquired new accounts and retained current accounts through consultative media Digital & marketing solutions.
Education
Arizona State University (ASU) Tempe AZ - Broadcasting & Mass Media, Business-Marketing
Arizona State University
Tempe, AZ01.2004
Mesa Community College (MCC) Mesa AZ - General Studies
Mesa Community College
Mesa, AZ01.2001
Skills
- Bilingual in English and Spanish
- Team leadership
- Proficient in Microsoft Office Suite
- Experienced with industry-leading software tools for data analysis
- Experience in digital media sales
- Media monitoring
- Digital marketing expertise
- Willing to travel
Timeline
Multi-Market Account Executive
TELEVISA UNIVISION COMMUNICATIONS
01.2021 - Current
Integrated Sales & Marketing Consultant
ENTRAVISION COMMUNICATIONS
01.2013 - 01.2020
Senior Account Manager
KPDF 41 AZTECA AMERICA TV
01.2012 - 01.2013
Account Manager
RIVIERA BROADCASTING - KVIB 95.1
01.2008 - 01.2010
Business Owner
SONORA MESQUITE GRILL
01.2007 - 01.2012
Account Executive
ENTRAVISION COMMUNICATIONS
01.2005 - 01.2008
Marketing & Loan Consultant
FOUNDERS MORTGAGE
01.2005 - 01.2005
Account Executive
LATINO FUTURE MAGAZINE
01.2004 - 01.2005
News-Production internship
KTWV 33 UNIVISION TV
01.2003 - 01.2004
Mesa Community College (MCC) Mesa AZ - General Studies
Mesa Community College
Arizona State University (ASU) Tempe AZ - Broadcasting & Mass Media, Business-Marketing
Arizona State University
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