David Farnham
Parrish,FL
Summary
Automotive executive with over 20 years of leadership experience in driving revenue and operational excellence across luxury and high-volume dealerships. Recognized for enhancing customer satisfaction and optimizing profitability through strategic fixed operations management and team development.
Overview
17
17
years of professional experience
Work History
Fixed Operations Director
LAND ROVER ORLANDO
01.2024 - Current
- Lead all fixed operations for a high-volume luxury dealership with accountability for service, parts, customer experience, profitability, and operational performance.
- Direct overall fixed operations strategy while aligning departmental objectives with dealership-wide growth initiatives.
- Managed departmental financial performance, focusing on labor management, expense controls, inventory investments, and vendor partnerships to drive profitability.
- Improved service throughput and repair order performance through workflow optimization and strategic staffing initiatives.
- Enhanced luxury customer experience by implementing digital service tools and communication platforms that streamline interactions.
- Develop and mentor management and frontline personnel while fostering a culture of accountability, performance, and continuous improvement.
Parts & Service Director (Second-in-Command)
STOKES AUTOMOTIVE GROUP
01.2022 - 01.2024
- Collaborated with executive leadership to drive dealership profitability and elevate customer satisfaction.
- Led fixed operations teams consisting of technicians, service advisors, and parts personnel.
- Managed departmental P&L, payroll, expense controls, and vendor relationships to optimize operational budgets.
- Increased service production by more than 200% through workflow redesign, dispatch restructuring, and process standardization.
- Implemented MyKaarma customer communication platform to streamline repair order approvals and enhance customer engagement.
- Optimized inventory sourcing and procurement strategies to improve technician productivity and reduce repair delays.
Parts & Service Director
AUDI FORT LAUDERDALE & AUDI CORAL SPRINGS
01.2021 - 01.2022
- Directed fixed operations across multiple dealerships, enhancing revenue growth and profitability while ensuring operational consistency and team development.
- Delivered 40% year-over-year gross profit growth through enhanced pricing strategy and inventory acquisition processes.
- Increased gross profit by 25% within six months through inventory optimization and operational improvements.
- Doubled wholesale parts revenue within two years through strategic pricing initiatives and vendor partnerships.
- Collaborated with executive leadership to align fixed operations objectives with overall dealership business goals, fostering synergy and strategic direction.
Parts Manager
AUDI FORT LAUDERDALE
01.2017 - 01.2018
- Delivered 30% year-over-year service gross growth through team development and process improvements.
- Implemented structured dispatch system, enhancing technician efficiency and accountability.
- Introduced video MPI technology, boosting transparency and increasing customer approval rates.
- Increased shop productivity from 1,900 to 2,300 labor hours within six months.
Parts Manager
RICK CASE VOLKSWAGEN
01.2013 - 01.2016
- Built the parts department from inception, recruiting and developing a team of more than 10 employees.
- Established inventory controls and pricing strategies, streamlining departmental operating procedures to enhance efficiency.
- Partnered with service leadership to launch an express service model that increased throughput and profitability.
- Developed customer tracking systems to enhance communication and increase service transparency.
- Created accessory sales division, integrating sales and service opportunities to generate incremental revenue.
Parts & Service Director
BMW, VOLKSWAGEN & PORSCHE OF OCALA
01.2009 - 01.2013
- Led fixed operations during critical dealership turnaround initiative, driving key improvements.
- Increased wholesale parts revenue by 112%.
- Improved CSI performance to more than 96% within one year.
- Reduced obsolete inventory from 14% to 1%.
- Increased Fixed-Right First-Time performance to 95%.
- Rebuilt operational performance and stabilized dealership profitability following leadership transition.
Education
Associate degree - Business Management
Broward Community College
Skills
- Fixed Operations Leadership
- Dealership Operations Management
- P&L Ownership & Financial Performance
- Revenue Growth Strategies
- Profit Optimization
- Operational Transformation
- Customer Experience & CSI Improvement
- Team Development & Succession Planning
- Inventory Management & Vendor Relations
- Process Improvement & Change Management
- Multi-Location Operations
- Strategic Planning & Execution
Timeline
Fixed Operations Director
LAND ROVER ORLANDO
01.2024 - Current
Parts & Service Director (Second-in-Command)
STOKES AUTOMOTIVE GROUP
01.2022 - 01.2024
Parts & Service Director
AUDI FORT LAUDERDALE & AUDI CORAL SPRINGS
01.2021 - 01.2022
Parts Manager
AUDI FORT LAUDERDALE
01.2017 - 01.2018
Parts Manager
RICK CASE VOLKSWAGEN
01.2013 - 01.2016
Parts & Service Director
BMW, VOLKSWAGEN & PORSCHE OF OCALA
01.2009 - 01.2013
Associate degree - Business Management
Broward Community College
Executive Achievements
- Doubled wholesale parts revenue within 24 months across multi-store operations through strategic pricing, vendor negotiations, and market expansion initiatives.
- Increased service production by more than 200% through workflow redesign, dispatch optimization, and process standardization.
- Generated 40%+ year-over-year gross profit growth through inventory strategy, pricing optimization, and operational discipline.
- Improved Customer Satisfaction Index (CSI) scores to 96%+ within 12 months by implementing customer-focused service initiatives.
- Reduced obsolete inventory from 14% to 1%, significantly improving cash flow, inventory turns, and departmental profitability.
- Built, developed, and retained high-performing teams across parts, service, and fixed operations functions while strengthening accountability and performance culture.
Core Leadership Expertise
- Fixed Operations Leadership
- Dealership Operations Management
- P&L Ownership & Financial Performance
- Revenue Growth Strategies
- Profit Optimization
- Operational Transformation
- Customer Experience & CSI Improvement
- Team Development & Succession Planning
- Inventory Management & Vendor Relations
- Process Improvement & Change Management
- Multi-Location Operations
- Strategic Planning & Execution
Executive Achievements
- Doubled wholesale parts revenue within 24 months across multi-store operations through strategic pricing, vendor negotiations, and market expansion initiatives.
- Increased service production by more than 200% through workflow redesign, dispatch optimization, and process standardization.
- Generated 40%+ year-over-year gross profit growth through inventory strategy, pricing optimization, and operational discipline.
- Improved Customer Satisfaction Index (CSI) scores to 96%+ within 12 months by implementing customer-focused service initiatives.
- Reduced obsolete inventory from 14% to 1%, significantly improving cash flow, inventory turns, and departmental profitability.
- Built, developed, and retained high-performing teams across parts, service, and fixed operations functions while strengthening accountability and performance culture.