David Gil
Fort Lauderdale,FL
Summary
Commercial beverage professional with over 10 years of progressive experience driving business growth across the supplier, distributor, and retail sectors of the beverage alcohol industry. Proven success managing multimillion-dollar businesses, developing strategic customer partnerships, leading high-performing teams, and executing category growth initiatives through merchandising, assortment optimization, inventory management, and commercial strategy. Experienced collaborating with retailers, distributors, and suppliers to increase profitability, improve execution, and deliver exceptional customer experiences. Recognized for combining strong analytical skills with deep beverage expertise to drive sustainable business results.
Overview
10
10
years of professional experience
Work History
Territory Sales Rep
Molson Coors Beverage Company
06.2025 - Current
- Manage commercial execution across an expansive off-premise territory spanning Broward through Palm Beach County, partnering with independent retailers, regional chains, and national accounts to drive category growth.
- Develop strategic partnerships with retail decision-makers to improve assortment, shelf positioning, cold availability, merchandising execution, and promotional performance.
- Collaborate with distributor partners to increase SKU distribution, support new product launches, and maximize retail execution across multiple beverage categories.
- Analyze market trends, competitive activity, and sales performance to identify growth opportunities and increase market share.
- Execute merchandising initiatives that strengthen brand visibility while improving the consumer shopping experience.
- Represent Molson Coors’ premium portfolio by providing consultative business solutions that support retailer growth and long-term partnerships.
Sales Consultant
Southern Glazer’s Wine & Spirits
08.2022 - 06.2025
- Managed a $3.5 million annual portfolio across 447 on-premise and off-premise accounts throughout the state of Florida.
- Built strategic partnerships with independent retailers, restaurants, bars, and regional accounts to drive revenue growth and strengthen supplier relationships.
- Leveraged sales analytics, purchasing trends, and customer insights to identify opportunities for assortment expansion, promotional execution, and portfolio growth.
- Consulted customers on product assortment, merchandising strategies, inventory management, and new product introductions to maximize category performance.
- Collaborated with supplier partners to execute sales initiatives, improve distribution, and increase brand visibility across diverse market segments.
- Consistently managed a high-volume customer portfolio while delivering exceptional customer service and long-term business relationships.
Wine Supervisor / Front-End Supervisor
Total Wine & More
06.2020 - 08.2022
- Helped lead daily operations of a retail location generating approximately $30 million in annual sales.
- Supervised, coached, and developed a team of 20–30 associates, driving operational excellence and delivering exceptional customer experiences.
- Managed inventory across approximately 2,000 wines, 1,000 spirits, and 500 beers, ensuring inventory accuracy, replenishment, pricing integrity, and merchandising excellence.
- Utilized sales trends and inventory data to optimize product availability, improve replenishment, and maximize category performance.
- Collaborated with vendor partners and leadership to execute promotional programs, merchandising initiatives, seasonal displays, and category resets.
- Selected for Total Wine & More’s Store Reset & Grand Opening Travel Team, supporting new store openings and major merchandising resets throughout Florida.
- Participated on the company’s Inventory Team, conducting overnight physical inventories and inventory audits across multiple Florida locations while maintaining inventory accuracy and operational consistency.
Merchandiser
Total Wine & More
06.2016 - 06.2020
- Executed merchandising strategies across wine, spirits, and beer departments to maximize product visibility and customer engagement.
- Built promotional displays and maintained planogram compliance while ensuring merchandising standards were consistently met.
- Assisted with inventory audits, replenishment, pricing updates, and store presentation to support daily operations.
- Partnered with department leadership to improve product presentation and support category growth initiatives.
Education
Associate of Arts (A.A.) -
Broward College
Pembroke Pines06-2016
High School Diploma -
Mater Academy Charter School Middle-High
Hialeah06-2013
Skills
- Category Management
- Commercial Strategy
- Business Development
- Supplier Relationship Management
- Retail Operations
- Team Leadership
- Assortment Planning
- Business Analytics
- Sales Forecasting
- Customer Relationship Management
- Microsoft Office Suite
Certifications
WSET Level II Award in Spirits
WSET Level II Award in Wine
WSET Level I Award in Sake
BarSmarts Professional
BarSmarts Basics
Agave Masters Certified
Agave Masters Tequila 101
Cicerone Certified Beer Server
Languages
English
Spanish
Timeline
Territory Sales Rep
Molson Coors Beverage Company
06.2025 - Current
Sales Consultant
Southern Glazer’s Wine & Spirits
08.2022 - 06.2025
Wine Supervisor / Front-End Supervisor
Total Wine & More
06.2020 - 08.2022
Merchandiser
Total Wine & More
06.2016 - 06.2020
High School Diploma -
Mater Academy Charter School Middle-High
Associate of Arts (A.A.) -
Broward College