David Jacobs
Woodstock,IL
Summary
Highly experienced media executive with a vast background in media management,sales and advertiser/client placement. Creative marketing strategist. Dedicated team leader and builder.
Overview
26
26
years of professional experience
Work History
Longform Sales Manager
T Media Sales
Los Angeles , CA
10.2023 - 12.2024
- Manager of long-form and mid-form ad sales for a television rep firm.
- Exclusively responsible for sales on six national diginet properties.
- Negotiated and sold over $20 million annually.
- Exceeded budget by 10% in fiscal year 2024.
Senior Vice President of Media
Time Life/Direct Holdings Global, Inc.
Fairfax, Virginia
06.2005 - 01.2023
- Led in-house local and network DRTV media buying, management and analytics team as well as the management of outside agencies
- Responsible for over $500 million in local and network DRTV media booking and management in career at Time Life
- Worked closely with Product Development/Marketing team to render advice and input on future projects
Director of Media
Koeppel Direct, Inc
Dallas, Texas
01.2002 - 05.2005
- Planned, purchased and managed Longform and Shortform local and network television media for direct response advertising agency
- Oversaw division responsible for over $50 million in annual media spend
Manager of National Sales
Pax Television Network
Chicago, Illinois
05.1999 - 12.2001
- Managed television ad sales team that was the number one revenue generator for national broadcast network
- Exclusively sold and managed over $60 million in network and local inventory annually, exceeding sales goals each year
- Reported directly to the President of Pax while acting as interim Vice President of Sales
Education
BS - Speech Communications
Syracuse University
Syracuse, NYSkills
- Management
- Critical thinking
- Analysis
- Negotiation
- Diplomacy
- Relationship building
- Written and verbal communications
Timeline
Longform Sales Manager
T Media Sales
10.2023 - 12.2024
Senior Vice President of Media
Time Life/Direct Holdings Global, Inc.
06.2005 - 01.2023
Director of Media
Koeppel Direct, Inc
01.2002 - 05.2005
Manager of National Sales
Pax Television Network
05.1999 - 12.2001
BS - Speech Communications
Syracuse University
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