David Lackinger
Summary
Energetic and motivated with knowledge of all areas of Digital Marketing. Experience with client relationship management, email campaigns, and developing and managing affiliate campaigns. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
Cleverbridge
11.2020 - Current
- Developed creative content and promotional materials based on specific brand or campaign requirements
- Coordinated deployments with internal staff and outside vendors
- Customized digital marketing strategies for different implementation strategies and ad programs
- Identified areas of improvement through A/B testing and website analysis
- Created and maintained reports for affiliate and email marketing campaigns to track relevant KPIs
- Drafted and deployed newsletter communications to affiliate partners
- Deployed and maintained email marketing campaigns like payment delinquency, winback, and renewal
- Managed and nurtured relationships with affiliate partners
- Searched for new affiliate channels to help maximize revenue and diversify our revenue base.
Customer Support Specialist
08.2018 - 11.2020
- Documented, researched and resolved customer service issues
- Answered inbound calls to handle various concerns, set appointments and close sales
- Handled customer inquiries, payments and service requests
- Answered customer inquiries via phone, email, and chat
- Assisted customers in navigating company website or application during support interactions.
Golf Shop Attendant
Billy Casper Golf
05.2015 - 11.2016
- Answered phone calls, scheduled tee times, and relayed messages to appropriate staff members
- Increased profits by recommending merchandise and games
- Stocked merchandise on shelves and ensured appropriate levels of inventory were maintained
- Maintained cleanliness of golf shop by organizing displays, dusting shelves, and vacuuming floors
- Demonstrated excellent communication skills by interacting with diverse clientele from various backgrounds
- Trained new employees on store procedures, product knowledge, and customer service standards.
Education
B.A. Advertising -
Marquette University
01.2016
St Ignatius College Prep
01.2012
Skills
- Creative Problem-Solving
- Strategic Planning
- Relationship Building
- Testing and Optimization
- Data Analytics
- Email Marketing
- Affiliate Marketing
- KPI Management
Timeline
Digital Marketing Specialist
Cleverbridge
11.2020 - Current
Customer Support Specialist
08.2018 - 11.2020
Golf Shop Attendant
Billy Casper Golf
05.2015 - 11.2016
B.A. Advertising -
Marquette University
St Ignatius College Prep