David Olsen
Kellanova
27
years of professional experience
Experienced Account Executive with proven ability to drive revenue growth and build lasting customer relationships across a wide portfolio of categories and retailers. Proven track record of exceeding expectations, driving 7% total growth at my customer despite Total US performance -3%. Strong focus on collaboration with retail team to create accountability and drive results. Expertise in strategic promotional management, P&L management, customer negotiations, and market analysis. Highly respected for communication skills, reliability, and reputation for applying an owner's mindset to unlock winning strategies.
Work History
Account Executive
3 Years- Drove over $30m in annual GSV through Bozzuto's, Imperial, and their associated retailers.
- Coordinated 5 unique promotional plans across 7 categories
- Outperformed Total US over last 2 years, growing sales by 7% at Bozzuto's relative to Total US -3%
- Led regular headquarter calls to drive key initiatives around shelving, product mix, and promotional strategies.
- Best in class execution on LTOs (+50% vs YA) and Innovation (speed to shelf, #1 retailer in US on Eggo Protein)
- Collaborated with our retail team to launch new selling processes at Big Y, driving 120% growth on targeted displays
- Identified absence of key promotional analysis tools and developed new resources from the ground up, unlocking significant trade savings with virtually zero decline in GSV at Big Y
Senior Analyst – Market Execution, East Region
3 Years 1 Month- 2x Golden K Award winner for Region Retail Team of the Year
- Supported the retail team by using Nielsen, Numerator, Tableau, SIF CRM and other tools to provide innovative data and insights to drive success at store and account level.
- Developed training tools and provided hands on coaching to nurture the growth of the retail team.
- Partnered closely with the Shoprite account team to create selling sheets, sales forecasting/demand tools, and winning market strategies to drive sales in a challenging environment.
- Spearheaded the expansion and relaunch of the Region SPOC program throughout KUSA, elevating account/retail partnerships to drive higher levels of execution across the business.
- Led the Cleveland Sales Team as interim Sales Manager. Responsibilities included providing leadership, coaching and support to a team of sales representatives as well as partnering with account and customer teams (Giant Eagle, Kroger) to execute defined initiatives.
Retail Sales Representative
9 Years 9 Months- Three consecutive years (2017-2019) delivering budget results in our supplier structure.
- Top performing sales representative in the Syracuse Area and among the top performers in the East Region at 107% to budget in 2018.
- Developed plans incorporating compression calls at headquarter level with a large Shoprite owner group, SRS, building strategies and processes to achieve $1M in incremental sales from July 2019-June 2020.
- Develop and execute plans by analyzing market, consumer, and shopper trends.
Dairy Manager/Grocery Clerk
10 Years- Led end-to-end operations of the Dairy department, inclusive of promo planning, ordering, scheduling, and merchandising
Education
B.S. - Business Administration and Management
Skills
Office Suite
Nielsen
TPM
Tableau
Stay in Front
Timeline
Account Executive
Kellanova
08.2023 - CurrentRead More
Senior Analyst – Market Execution, East Region
The Kellogg Company
06.2020 - 07.2023Read More
Retail Sales Representative
The Kellogg Company
09.2010 - 06.2020Read More
Dairy Manager/Grocery Clerk
Price Chopper
01.2000 - 01.2010Read More
Mount Saint Mary College
B.S. from Business Administration and Management
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