David Reed
Portland,TN
Summary
Proven leader with 19+ years of sales and management experience. Expert in industry knowledge and relationship building. Accomplished in sales, marketing, inventory management, and problem resolution. Skilled in strategic negotiation and head-to-head product competition. Driven for success in any environment and a pillar of stability, character, and professionalism.
Overview
18
18
years of professional experience
Work History
Sales Manager
Crouch's Wrecker & Equipment Sales
Kingston Springs, TN
01.2015 - Current
- Oversee companywide sales efforts for all 4 locations across Tennessee and Florida.
- Drive sales efforts in all locations by supporting and developing store managers and sales staff in all locations.
- Conduct recurring and ongoing training for sales staff on all product lines, negotiation tactics, quoting procedures, and general sales practices.
- Manage yearly marketing contracts with vendors.
- Manage/plan/coordinate trade shows, and trade show related contracts, booths, hotels, equipment for sale, advertising materials, trade show sales strategies, and on-site show management.
- Work with industry organizations to support and attend industry specific events, meetings, galas, and training classes.
- Manage inventory levels, enter PO’s, verify SO’s/Invoices.
- Establish used equipment trade values and manage entire used equipment reconditioning process from date of trade to ready for retail/advertisement.
- Maintain vendor relationships for all outside vendors necessary for sale and reconditioning of new and used equipment.
- Conduct weekly sales meetings.
- Conduct quarterly sales reviews.
- Educate and train sales staff on effective AOR coverage.
- Provide product knowledge, customer support, and on-site demonstrations for equipment lines.
- Negotiate warranty repair claims with manufacturer.
- Offer and negotiate brokerage contracts when necessary.
- Provide leadership based on example.
- Travel with sales staff in assigned AOR’s to aid in sales efforts and provide hands on training & education.
Sales Representative
Crouch's Wrecker & Equipment Sales
Kingston Springs, TN
04.2008 - 01.2015
- AOR sales calling for the entire state of Tennessee and crossing over into certain territories of KY/AL/GA.
- Online sales for out of AOR sales (generated from web site, equipment sales platforms, and social media).
- Cultivate and develop new/existing relationships with all potential customers within my AOR.
- Conduct sales, build product quotes, appraise trades.
- Provide product knowledge, customer support, and on-site demonstrations for equipment lines.
- Transport/deliver equipment all over the country for retail delivery or equipment relocation.
- Create and manage excel spreadsheet with integrated Google mapping to identify and streamline sales calling in given AOR’s.
- Work all assigned trade shows and events (2-5 per year).
Mechanic/Parts/Service
Crouch's Wrecker & Equipment Sales
Kingston Springs, TN
09.2007 - 04.2008
- I was hired for the roll of salesman, but spent the first 8 months with the company as a mechanic, parts department aid, customer service, parts runner, and general do all..
- Aided in building new equipment.
- Conducted repairs on used equipment.
- Washed trucks.
- Ran parts.
- Help with parts sales.
- Maintained new/used trucks for sale on the company web site and we based sales platforms.
- Test drove used inventory and generated condition reports for repair and re-sale use.
Education
Bachelor of Science - Parks & Recreation / Leisure Services
Carson Newman College
Jefferson CitySkills
- Relationship building
- Sales team training
- Staff management
- Adaptive Leadership
- Sales Enablement
- Communication
Accomplishments
- Achieved Eagle Scout Rank, BSA
- Awarded Ice Breaker Award
- Class A CDL Holder
- Freightliner/Go-Pro Classic Sales Award
Timeline
Sales Manager
Crouch's Wrecker & Equipment Sales
01.2015 - Current
Sales Representative
Crouch's Wrecker & Equipment Sales
04.2008 - 01.2015
Mechanic/Parts/Service
Crouch's Wrecker & Equipment Sales
09.2007 - 04.2008
Bachelor of Science - Parks & Recreation / Leisure Services
Carson Newman College