David A. Liebler, MBA
Greater New York City Area,USA
Summary
Accomplished sales and business development leader with a proven track record of driving revenue growth, scaling innovative ventures, and forging strategic partnerships across the AdTech, MarTech, automotive, and mobile technology sectors. Known for delivering record-breaking sales performance and launching disruptive digital platforms with successful exits. Skilled in leading cross-functional teams, negotiating 7-figure deals, and cultivating C-level relationships.
Overview
23
23
years of professional experience
Work History
Senior Vice President, Strategic Partnerships – Automotive (USA & LATAM)
Locala
01.2018 - Current
- Led national and LATAM market expansion for programmatic and location-based advertising solutions.
- Achieved #1 Global Salesperson title five times, consistently exceeding revenue targets.
- Honored with "Growth Guru Award" for outstanding leadership and client acquisition success.
- Secured and negotiated multi-million-dollar managed service and custom strategic partnerships with Tier 1 automotive clients and agencies.
- Collaborated cross-functionally to drive product adoption, go-to-market strategy, and thought leadership initiatives.
Senior Director, New Business Development
SITO Mobile
01.2014 - 01.2018
- Closed and managed a $5M+ book of business, earning the prestigious Chairman’s Award.
- Developed and expanded agency and brand-direct relationships at the CMO and VP levels.
- Sold data-driven mobile ad solutions and measurement services to enterprise clients.
Chief Marketing Officer & Equity Partner
STEARCLEAR
01.2012 - 01.2014
- Spearheaded brand development and digital marketing strategy for a mobile app-based designated driver service.
- Directed national media planning, public relations, and franchise marketing campaigns.
Managing Partner & Co-Founder
LLM Agency
01.2009 - 01.2012
- Provided full-service digital marketing for clients in real estate, politics, and automotive verticals.
- Specialized in performance marketing, lead generation, SEO/SEM, and UI/UX development.
Founder & CEO
EATDRINK
01.2008 - 01.2012
- Launched and scaled a consumer mobile app delivering exclusive F&B deals across major metro areas.
- Built strategic partnerships with restaurants, achieving successful exit through acquisition.
Director of Sales, East Coast
Jumpstart Automotive Media
01.2007 - 01.2008
- Opened and led the New York office, managing a high-performing sales team across the East Coast.
- Delivered strong growth through Tier 1 & Tier 2 automotive digital campaigns and media sales.
Founder, Publisher & CEO
COED Media Group
01.2004 - 01.2006
- Created the largest U.S. college lifestyle magazine and digital media brand for Gen Z audiences.
- Recognized as one of the Top 25 Magazine Launches of the Year.
- Successfully exited via private equity acquisition.
General Manager & Operating Partner
Hillside Automall
01.2002 - 01.2004
- Managed $60M in annual vehicle sales and oversaw a $5M+ advertising budget.
- Directed operations, sales, and inventory management for one of NJ’s top-performing dealerships.
Education
MBA - Management
Cornell University
BA - Marketing
Niagara University
Skills
- B2B Sales Strategy
- New Business Development
- Digital Advertising & Programmatic
- Mobile Marketing & AdTech
- Strategic Partnerships
- Automotive Marketing
- Revenue Growth & GTM Strategy
- Performance Marketing
- Martech & Data Solutions
- C-Suite Relationship Management
- Team Leadership & Mentorship
- Business Expansion – LATAM & North America
- CRM (Salesforce, HubSpot)
- Media Buying
- Analytics
- Strategic leadership
- KPI tracking
- Operational excellence
- Policies and procedures
Timeline
Senior Vice President, Strategic Partnerships – Automotive (USA & LATAM)
Locala
01.2018 - Current
Senior Director, New Business Development
SITO Mobile
01.2014 - 01.2018
Chief Marketing Officer & Equity Partner
STEARCLEAR
01.2012 - 01.2014
Managing Partner & Co-Founder
LLM Agency
01.2009 - 01.2012
Founder & CEO
EATDRINK
01.2008 - 01.2012
Director of Sales, East Coast
Jumpstart Automotive Media
01.2007 - 01.2008
Founder, Publisher & CEO
COED Media Group
01.2004 - 01.2006
General Manager & Operating Partner
Hillside Automall
01.2002 - 01.2004
BA - Marketing
Niagara University
MBA - Management
Cornell University
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