David Glenn Smith Jr
Ocala,FL
Summary
Marketing Executive with stellar background propelling customer engagement through innovative campaigns and targeted media placement. Successful at maximizing brand image and profitability by creating strategies based on deep understanding of target audience. Looking to relocate from Ocala to the St. Augustine/ Jacksonville area.
Overview
26
26
years of professional experience
Work History
Marketing Executive
Ovation Home Care
Gainesville , FL
09.2024 - 03.2025
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Monitored competitor activity and prepared detailed reports on performance metrics.
- Developed marketing strategies and campaigns to increase brand awareness.
Marketing Director
PET/CT Services of Florida
Ocala, FL
08.2023 - 02.2024
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Managed relationships with advertising agencies and vendors.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
Marketing Executive
Physician Partners/Better Heath/VIP Care
Tampa, FL
12.2021 - 11.2023
- Planned and organized public relations and promotional events.
- Determined target audiences for particular products and aligned campaigns with demographics.
- Maximized outreach by implementing marketing strategies to grow customer base.
- Coordinated production of advertising materials by communicating with various vendors.
- Discovered and determined target audience demographics and size to achieve intended research.
- Partnered with sales representatives during customer consultations to build agency and customer relations.
Electrical Associate
Lockheed Martin
Ocala, FL
10.2020 - 12.2021
- Oversaw preventive maintenance on electrical panels and complex machinery to reach prescribed levels of operation.
- Read and interpreted technical manuals, drawings and schematics to make accurate repair decisions.
- Performed preventive, predictive and corrective maintenance to keep machinery running at optimal levels.
- Demonstrated professional attitude and exemplary composure in every internal and customer interaction to promote collaboration and team success.
Crew Leader
Touchdown Group
Ocala , FL
04.2020 - 10.2020
- Managed multiple employees in various job tasks throughout phases of project completion.
- Monitored task completion to meet company standards for performance.
- Delegated daily tasks to team members to optimize group productivity.
Assistant Bakery Manager
Publix Super Markets
Ocala , FL
04.2015 - 04.2020
- Conducted department walkthroughs to assess and remedy factors such as cleanliness, inadequate stock levels and poor merchandising.
- Ordered merchandise with accuracy by verifying back stock and maintaining inventories.
- Maintained inventory accuracy by accurately counting stock-on-hand and reconciling discrepancies.
- Taught staff how to handle difficult situations with calm and professionalism.
- Mentored employees and instructed on management of complicated sales, complex issues and difficult customers.
- Established, enforced and optimized departmental procedures and goals to optimize team performance and productivity.
- Worked one-on-one with employees to motivate while delivering constructive criticism in busy, retail environment.
- Organized and updated schedules to optimize coverage for expected customer demands.
- Responded to customer inquiries and delivered appropriate information after carefully researching issues.
- Planned and updated work schedules for optimal coverage of expected business needs.
- Streamlined operations and improved employee focus and productivity by prioritizing tasks prior to start of each shift.
Personal Banker
Bbva Compass Bancshares Inc.
Ocala, FL
01.2014 - 04.2015
- Assessed individual clients' financial situations to develop strategic financial planning solutions.
- Researched banking guidelines and statutory requirements to stay updated on new laws and applications.
- Created strategic financial solutions to suit individualized client needs.
- Helped customers open and close accounts, apply for loans and make sound financial decisions.
- Provided clients with information on bank accounts, institutional policies, financial products and related services.
- Partnered with loan and mortgage officers and financial advisors to provide clients with optimal financial solutions.
- Developed highly effective teams to support branch operations and cultivate customer satisfaction.
- Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
- Expanded customer relationships by maintaining regular follow-up processes and rapport with each customer.
- Described promotional offers and used persuasive sales techniques to upsell services and convince clients to apply for additional banking services.
- Increased teller efficiency by developing and implementing improved service methods
Personal Banker
Wells Fargo
Ocala, FL
06.2005 - 01.2014
- Helped customers open and close accounts, apply for loans and make sound financial decisions.
- Improved decision-making by using current data on market conditions and individual financial situations.
- Partnered with loan and mortgage officers and financial advisors to provide clients with optimal financial solutions.
- Devised targeted solutions for various customers, including deposit, lending and investment services.
- Provided clients with budget management and financial guidance.
- Networked to build client base and promote products to new and existing clients.
- Exercised judgment when dispensing information to maintain confidentiality of sensitive information.
Assistant Project Manager
Taylor, Bean and Whitaker Mortgage Corporation
Ocala, FL
04.1999 - 07.2004
- Maintained close connection with project personnel to quickly identify and resolve problems.
- Provided clients with high level of service and dedication in effort to extend relationships and promote future opportunities.
- Kept project teams on-task with proactive control of budgets, schedules and scopes.
- Provided project milestone details to appropriate stakeholders.
- Brought in additional project personnel and resources to meet demands.
- Implemented key information into system using Microsoft Excel and Microsoft Word after gathering and compiling it from multiple sources.
Education
Bachelor of Science - Education
Saint Leo University
Saint Leo, FL12.2005
Associate of Arts - General Studies
College of Central Florida
Ocala, FL05.2002
Skills
- Building brand awareness
- Managing retail build outs
- Leadership development
- Store growth planning
- Customer outreach
- Driving business growth
- Team building
- Business Planning
- Strategy Development
Hobbies
Surfing
Soccer
Kayaking
Mountain Biking
Working Out
College Football
Golfing
Timeline
Marketing Executive
Ovation Home Care
09.2024 - 03.2025
Marketing Director
PET/CT Services of Florida
08.2023 - 02.2024
Marketing Executive
Physician Partners/Better Heath/VIP Care
12.2021 - 11.2023
Electrical Associate
Lockheed Martin
10.2020 - 12.2021
Crew Leader
Touchdown Group
04.2020 - 10.2020
Assistant Bakery Manager
Publix Super Markets
04.2015 - 04.2020
Personal Banker
Bbva Compass Bancshares Inc.
01.2014 - 04.2015
Personal Banker
Wells Fargo
06.2005 - 01.2014
Assistant Project Manager
Taylor, Bean and Whitaker Mortgage Corporation
04.1999 - 07.2004
Bachelor of Science - Education
Saint Leo University
Associate of Arts - General Studies
College of Central Florida