Dawn Reed
Summary
High-performing event planner with a 15-year proven track record of success in both international and domestic projects. Extensive portfolio of accomplishments, demonstrating strong relationships and valuable connections with service providers, resulting in optimal quality and successful client events. Excels in the industry through a hands-on approach and outgoing personality, bringing valuable skills in relationship building and retention to every project.
Overview
26
26
years of professional experience
Work History
New Restaurant Planner
Jackson Spalding (Contractor)
05.2023 - Current
- Serve as New Restaurant Planner for more than 100 Chick-fil-A openings including the first U.K. restaurant, Little Blue Menu (College Park), and Canada expansion into Alberta
- Built relationships with new and existing Owner-Operators to ensure their opening week vision is achieved.
- Collaborating with multiple teams, vendors and partners during the event planning process
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Managing client interaction, serving as the day-to-day client contact on certain accounts and projects
- Analyzed event costs to identify areas of improvement and cost savings.
- Prioritized schedules to meet project goals and overall customer satisfaction.
Business Consultant
Doma
04.2022 - Current
- Invest in real estate agents to discover best practices that will help them grow their businesses
- Encourage prospects to share business goals, strategies, deficiencies, and priorities
- Foster long-term relationships with customers and prospective buyers
- Revenue generation
- Develop new marketing strategies to increase brand awareness
- Create and nurture customer pipeline
- Collaborate with inside staff to ensure customers receive the highest quality of care
New Restaurant Planner / Public Relations
Chick-fil-A, Inc.
04.2018 - 04.2022
- Worked directly with the Franchise Owner/Operator of the new restaurant opening before, during, and after the opening to clearly outline and communicate strategy and approach
- Developed relationships with and gather insights from key internal stakeholders (Field Operations, Real Estate, Public Affairs) to inform the planning process and strategy
- Coordinated travel logistics for the Marketing team
- Managed Public Relations agency partner to ensure public relations responsibilities align and are carried out
- Ensured appropriate external spokespeople are media/message trained to speak on behalf of Chick-fil-A
- Worked with team lead on issue resolution for unique opening situations/opportunities
- Assisted on Public Relations Hotline during the peak of COVID-19 and social injustice issues of 2020
- Planned and executed 96 new restaurant openings, including a new restaurant delivery concept (Little Blue Menu) and the scrape and rebuild of the flagship restaurant (The Original Dwarf House – Hapeville)
- Served on cross-functional teams within the corporate team
Director of Marketing
Chick-fil-A Spring Hill
05.2012 - 04.2018
- Responsible for Business Development & Sales Growth
- Spearheaded Catering Program, trained and managed the team
- Served as Director on High-Performance Leadership Team
- Developed strategic marketing plan
- Created and managed marketing budget
- Negotiated billboard placement, contracts, and creative design
- Networked with professional organizations including Chamber of Commerce
- Coordinated and executed emotional Connections Marketing events
Community Liaison
Meridien Research
01.2010 - 05.2012
- Represented the company at Health & Wellness events
- Researched and recruited new Physician partners
- Increased revenue by 15% by recruiting new patients for clinical trials
- Assisted Site Director with daily, monthly, quarterly, and annual reports
Owner / Vice President
New Dawn Services, Inc.
09.1999 - 01.2010
- Oversight of daily operations of the business in Florida, Alabama, Louisiana, and Georgia
- Cultivated positive relationships with business partners
- Developed and implemented training programs for office and field staff
- Contract negotiations of $2M
- Handled Accounts Receivable and Accounts Payable
Education
Project Management Professional (PMP Certification -
Project Management Institute
Business Development & Entrepreneurship - undefined
Pasco Hernando State College
Marketing Operations - undefined
Pasco Hernando State College
Skills
- Unwavering commitment to quality
- Innovative thinker
- Cross-functional coordination
- Strong history of successful outcomes
- Seamlessly fits into various environments
- High level of prioritization
- Excellent communicator
- Skilled at maintaining team composure under pressure
Timeline
New Restaurant Planner
Jackson Spalding (Contractor)
05.2023 - Current
Business Consultant
Doma
04.2022 - Current
New Restaurant Planner / Public Relations
Chick-fil-A, Inc.
04.2018 - 04.2022
Director of Marketing
Chick-fil-A Spring Hill
05.2012 - 04.2018
Community Liaison
Meridien Research
01.2010 - 05.2012
Owner / Vice President
New Dawn Services, Inc.
09.1999 - 01.2010
Business Development & Entrepreneurship - undefined
Pasco Hernando State College
Marketing Operations - undefined
Pasco Hernando State College
Project Management Professional (PMP Certification -
Project Management Institute
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