DENNIS TAPIA
Pueblo,CO
Summary
Versatile REPORTER, bringing 30 years of experience in the industry. Seek to devote excellent customer service, strategic planning and team leadership abilities to dynamic, growth-oriented position. Fluent in SPANISH. Results-oriented and accomplished advertising professional with solid understanding of LIBEL LAWS , MORALS AND ETHICS IN THE NEWSPAPER industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
17
17
years of professional experience
1
1
Certification
Work History
REPORTER/Advertising Account Executive
LA VOZ NEWS
Denver, CO
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Helped customers in determining design and layout of sold and spec ads.
- Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
- Directed creative aspects of advertising campaigns.
- Made outbound calls to existing customers to upsell advertising packages.
- Listened attentively to client feedback and worked with product development team to introduce new services.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with [Number]% success rate.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
- Serviced and managed over $[Amount] in accounts for brand advertisers and ad agencies.
News Reporter
COLORADO SPRINGS SUN
Colorado Springs, CO
01.2006 - 07.2009
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Confirmed veracity of [Number] articles weekly, communicated with journalists and interviewed subjects to gather details.
- Researched and produced daily news reports.
- Identified and secured multiple information sources for each story to provide accurate, credible news coverage.
- Interviewed guests on specific topics.
- Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Generated, produced and delivered high profile special reports and communicated in community events behalf of station.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Provided field reporting during major events to gather and share reactions from individuals directly impacted.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Interviewed individuals from all walks of life and all cultures for breaking news stories.
- Introduced content regarding local news, sports and weather in accordance with program outline.
- Partnered with media executives to produce compelling stories.
- Presented news by researching, developing and covering field news events.
- Conducted live and taped interviews to obtain information.
- Delivered unscripted breaking news and special event coverage to community.
Printing Press Operator
GAZETTE TELEGRAPH
Colorado Springs, CO
04.2015 - 06.2017
- Produced high-quality brochures, flyers, four-color artwork and mailers.
- Prepared and operated offset printing press for maximum efficiency and production.
- Employed root cause analysis to troubleshoot equipment and processing issues.
- Adjusted press during production runs to maintain specific registration and color densities.
- Inspected machines and performed repairs.
- Checked job information at each press to verify that correct ink was delivered.
- Operated press to achieve highest print quality and productivity with minimal scrap.
- Mixed and poured paint and color mixtures into reservoirs.
- Applied appropriate packing sheets to cylinders to build up blanket of thickness.
- Promptly removed completed loads from press.
- Multi-tasked to keep all assigned projects running effectively and efficiently.
- Properly secured loads with security straps, covers and security seals.
- Examined job orders to determine quantity, stock specifications, colors and special printing instructions.
- Loaded and positioned unprinted materials.
- Maintained register during make-ready and productions processes.
- Analyzed account workload quantity, complexity and due dates to predict and prevent problems.
- Adjusted controls to regulate flow of ink and dampening solution to plate cylinder.
- Set up and operated printing press machines.
Printing Press Operator
KWIK KOPY
COLORADO SPRINGS, COLORADO
01.2010 - 04.2014
- Produced high-quality brochures, flyers, four-color artwork and mailers.
- Prepared and operated offset printing press for maximum efficiency and production.
- Employed root cause analysis to troubleshoot equipment and processing issues.
- Adjusted press during production runs to maintain specific registration and color densities.
- Inspected machines and performed repairs.
- Checked job information at each press to verify that correct ink was delivered.
- Operated press to achieve highest print quality and productivity with minimal scrap.
- Mixed and poured paint and color mixtures into reservoirs.
- Applied appropriate packing sheets to cylinders to build up blanket of thickness.
- Promptly removed completed loads from press.
- Multi-tasked to keep all assigned projects running effectively and efficiently.
- Properly secured loads with security straps, covers and security seals.
- Examined job orders to determine quantity, stock specifications, colors and special printing instructions.
- Proofed all job orders, securing client approval prior to production.
- Loaded and positioned unprinted materials.
- Maintained register during make-ready and productions processes.
- Analyzed account workload quantity, complexity and due dates to predict and prevent problems.
- Adjusted controls to regulate flow of ink and dampening solution to plate cylinder.
- Logged, trafficked and updated projects in job management software.
- Reviewed completed orders for quality and accuracy.
- Set up and operated printing press machines.
Printing Press Operator
KGB
Colorado Springs, CO
01.2006 - 09.2009
- Produced high-quality brochures, flyers, four-color artwork and mailers.
- Prepared and operated offset printing press for maximum efficiency and production.
- Employed root cause analysis to troubleshoot equipment and processing issues.
- Adjusted press during production runs to maintain specific registration and color densities.
- Inspected machines and performed repairs.
- Checked job information at each press to verify that correct ink was delivered.
- Operated press to achieve highest print quality and productivity with minimal scrap.
- Mixed and poured paint and color mixtures into reservoirs.
- Applied appropriate packing sheets to cylinders to build up blanket of thickness.
- Promptly removed completed loads from press.
- Multi-tasked to keep all assigned projects running effectively and efficiently.
- Properly secured loads with security straps, covers and security seals.
- Successfully completed monthly safety training sessions.
- Examined job orders to determine quantity, stock specifications, colors and special printing instructions.
- Loaded and positioned unprinted materials.
- Maintained register during make-ready and productions processes.
- Analyzed account workload quantity, complexity and due dates to predict and prevent problems.
- Adjusted controls to regulate flow of ink and dampening solution to plate cylinder.
- Reviewed completed orders for quality and accuracy.
- Set up and operated printing press machines.
Maintenance Technician
YMCA
Colorado Springs, CO
04.2018 - 09.2021
- Reviewed technical documentation to complete equipment maintenance and repair.
- Worked frequently with mechanical and plumbing systems to complete knowledgeable inspections and skilled repairs.
- Completed daily, weekly and monthly checklists on building equipment to maintain records of scheduled maintenance procedures.
- Quickly responded to internal service calls regarding malfunctioning equipment and completed repairs.
- Used problem-solving skills to alleviate issues efficiently with minimal supervision.
- Partnered with facility management to successfully complete projects within anticipated deadlines.
- Removed outdoor debris and yard clippings into receptacles to properly maintain grounds.
Education
Associate of Arts - NEWSPAPER PRACTICE
Pikes Peak Community College
Colorado Springs, CO05.2003
Associate of Arts - JOURNALISM
Skyline College
San Bruno, CA05.1978
High School Diploma -
Harrison High School
Colorado Springs, CO05.1973
Skills
- Management collaboration
- Relationship building and management
- Client Development
- Account development
- Local contracts
- Sales expertise
- Persuasive techniques
- Product and service sales
- Territory expansion
- Strategic planning
- Customer Relationship Management
- Goals and performance
- Cold Calling
- Relationship building
- Marketing and advertising
Accomplishments
I WORKED IN PRINTING FOR OVER 20 YEARS, USING PHOTOHRAPHY FOR PLATEMAKING IN OFFSET PRESS, I ALSO HAVE OPERATED FLEXOGRAPHIC PRESS, LETTER PRESS, CORRUGATED PRESS AND BINDARY EXPERIENCE.
Certification
I AM CERTIFIED IN THE GRAPHIC ARTS. I HAVE AN ACCOMPLISHMENT CITATION FOR OPERATING FLEXOGRAPHIC PRESS. MY FIRST LOVE WAS WRITING NEWS AND STILL IS.
WORKING ON VEHICLES
MY DAD SHOWED ME HOW TO WORK ON CARS AS A TEENAGER. I COULD CHANGE OUT ALTERNATORS, RADIATORS, RADIOS, BUMPERS, DOORS, WATER PUMPS, CARBUERATORS, ENGINES AND TRANSMISSIONS. SO TO THIS DAY I FIX MY OWN VEHICLES.
Languages
Spanish
Limited Working
Timeline
Maintenance Technician
YMCA
04.2018 - 09.2021
Printing Press Operator
GAZETTE TELEGRAPH
04.2015 - 06.2017
Printing Press Operator
KWIK KOPY
01.2010 - 04.2014
News Reporter
COLORADO SPRINGS SUN
01.2006 - 07.2009
Printing Press Operator
KGB
01.2006 - 09.2009
REPORTER/Advertising Account Executive
LA VOZ NEWS
Associate of Arts - NEWSPAPER PRACTICE
Pikes Peak Community College
Associate of Arts - JOURNALISM
Skyline College
High School Diploma -
Harrison High School
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