Deana Estrada

EPSC is a safety consultant firm that assists companies with on-site safety trainings and education.

• Manage financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Manage day-to-day business operations.
• Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
• Facilitate onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.

• Purchase of new properties for investment purposes
• Escape the 5unCity is a business falling under the umbrella of E5 Investment Group, Virtual Escape Room
• Handling of the schedules and payroll.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Streamlined new hire onboarding processes by developing comprehensive training materials and documentation.

Star GC is a general contractor that assists residential clients and companies with construction projects.

• Handling of the schedules, payroll, and invoicing.
• Reduced time-to-hire by collaborating with hiring managers to expedite the recruitment process.
• Organized and facilitated comprehensive on boarding sessions, ensuring smooth integration of new employees into their respective roles.

Taught Instructional and Physical Fitness classes to Students for credit hours under the Kinesiology department.

• Lead physical fitness classes programs with the P3 department for UTEP staff
• Gave demonstrations in workshops for all area PE teachers.
• Developed innovative teaching methods tailored to diverse learning styles, enhancing student comprehension and success rates.
• Created dynamic learning environment that valued instructor and student interaction.
• Increased course relevance by incorporating real-world examples and case studies into lesson plans.

Star Enterprises, Inc dba as 915 Rewards. Created to establish a loyalty program for local small businesses.

• Marketing and website designs
• Umbrella corporation for small business start-up assistance.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Increased lead generation by implementing targeted outbound marketing campaigns.
• Generated monthly sales reports and shared insights and recommendations to drive sales.

• Pedi taxi bicycles located in Downtown El Paso to help promote tourism and attractions
• Marketing and Sales opportunities were offered on the bikes.
• Managed day-to-day business operations.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Negotiated contracts with local businesses for marketing pricing and terms, increasing visibility for partnerships.
• Planned and executed events and marketing programs to increase qualified leads.

Employed with the largest YWCA organization to be the only gymnastics, ballet/dance, and cheer instructor in the city of El Paso.

• Fitness leader in ZUMBA, P90X and weight training.
• Coordinated community engagement and presentations for demonstrations, showcasing. Showcasing YWCA programs for prospective clients.

• Reduced time-to-hire by streamlining the recruitment process and utilizing effective candidate sourcing techniques.
• Enhanced employee engagement by implementing comprehensive HR programs and initiatives.
• Handled employee inquiries and complaints regarding policy and benefits issues.
• Managed benefits administration, ensuring timely enrollment and accurate recordkeeping.
• Compiled and monitored data for employee records and personnel documents to support accurate recordkeeping.
• Updated training processes by reviewing existing documentation, leveraging feedback from associates and working with legal and compliance teams.
• Completed employee employment verifications and unemployment paperwork prior to hire or termination.
• Maintained accurate records of employee information using up-to-date human resource databases.
• Conducted new employee onboarding and provided ongoing orientation training.