Summary
Overview
Work History
Education
Skills
Certification
Board Member: Seton Hall University Stillman School of Business Customer Experience Advisory Board
Work Availability
Timeline
GeneralManager
Deanna Flanick

Deanna Flanick

Chief Revenue Officer
Asbury Park,NJ

Summary

Accomplished Chief Revenue Officer with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

13
13
years of professional experience
2
2
Certifications

Work History

Chief Revenue Officer

Keypoint Intelligence LLC
Fairfield, NJ
10.2014 - 10.2021
  • Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Managed divisional marketing, advertising and new product development.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Developed and executed a go-to-market strategy to drive company success in exceeding revenue and profitability goals.
  • Coached and guided senior managers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
  • Increased company revenue $1.8M through aggressive new market strategies in an industry facing decline.
  • Led operational oversight and budgetary supervision for all global locations - Americas, Asia, and Europe.
  • Improved business profits by 13% in 2017-18 and 20% in 2020 through strategic updates to processes, procedures and team makeup.
  • Appointed co-CEO December 2019 - June 2020

Vice President, Sales and Marketing

Informa PLC
London, United Kingdom
02.2009 - 10.2014
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Instructed sales staff on cross-selling and up-selling techniques resulting in increased net new sales revenue by >50% in sales.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Grew subscription renewal rates from 62% to 75% and increased site license publication revenue which equals 50% of the overall business by 5.5%
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Improved customer satisfaction, sales team performance and overall sales by organizing training seminars and establishing a consistent corporate culture to strengthen key relationships and energize and turn around an underperforming sales team.


Education

Bachelor of Science - Technical And Scientific Pharmaceutical Sales

University of Toledo
Toledo, OH

Skills

Operational leadership

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Certification

The Wharton Program for Biotech & Pharmaceutical Executives: Vision, Strategy and Global Leadership University of Pennsylvania – Philadelphia, PA – The Wharton School

Board Member: Seton Hall University Stillman School of Business Customer Experience Advisory Board

The Board is comprised of a diverse, innovative, and extremely well-connected network of top-flight executives. Board members make a number of contributions to the School. These include:

  • Preserving and enhancing the reputation and quality of the School through strategic review of our credit and noncredit offerings to the community, as well as helping to build our value to the business community;
  • Offering the benefits of your experience to our faculty and students through occasional classroom visits, forums and conferences;
  • Promoting the School’s goal of linking industry with academia to help ensure that our work is relevant and benefits the business community.

Work Availability

monday
tuesday
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friday
saturday
sunday
morning
afternoon
evening
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Timeline

Chief Revenue Officer

Keypoint Intelligence LLC
10.2014 - 10.2021

Vice President, Sales and Marketing

Informa PLC
02.2009 - 10.2014

Bachelor of Science - Technical And Scientific Pharmaceutical Sales

University of Toledo

The Wharton Program for Biotech & Pharmaceutical Executives: Vision, Strategy and Global Leadership University of Pennsylvania – Philadelphia, PA – The Wharton School

Integrity Selling

Deanna FlanickChief Revenue Officer