Deanna Geisel
Palm Harbor
Summary
Professional in healthcare relationship management with comprehensive experience in building strong connections with medical professionals and healthcare organizations. Skilled in strategic communication, problem-solving, and driving growth through effective collaboration. Known for adaptability, reliability, and results-driven approach, consistently meeting evolving needs and achieving team objectives.
Overview
14
14
years of professional experience
Work History
Physician Liaison
Gulfcoast Eye Care
03.2024 - Current
- Contribute to the annual sales plan by increasing referrals into the practice. Prospect new business and maintain existing business daily to increase the referral source base. Establish a strong understanding of competitors. Provide ongoing communication between referral sources, administrator, and physicians. Responsible for identifying changes in the industry and competitive advantages to incorporate changes within the organization. Continual education in the ophthalmology field, including co-management operations, and refractive and cataract surgical procedures.
General Manager
StretchLab
09.2023 - 03.2024
- Provided excellent customer service to members and prospective members. Executed hiring award winning teams and trained them to do their job above industry standards. Established clear performance goals and metrics for revenue, customer service and customer retention with clear and successful execution. Presented as a Brand Ambassador while networking and generating business to business collaboration. Continued success to include building revenue by 27% in February compared with the previous management in Largo. Created and executed ongoing marketing plan based on company’s needs with a focus on new client acquisition, activation, retention, and loyalty.
General Manager
YogaSix
05.2021 - 06.2023
- Established clear performance goals and metrics for revenue, customer service and customer retention with clear and successful execution. Hired and trained teams ensuring studio success by continued education and role-playing activity. Represented our company in the community and was highly involved with the Chamber of Commerce. Continued success to include nationwide leaderboard for sales and marketing, personal award, and acknowledgement in Grassroots Marketing nationwide in January and April 2022. Created and executed ongoing marketing plan based on company’s needs with a focus on new client acquisition, activation, retention, and loyalty.
Medical Practice Manager
Florida Spine and Pain Specialists
10.2020 - 05.2021
- Managed and developed all revenue streams, budgeting, spending, and reporting. Coordination of the day-to-day operations of the practice. Managed accounts receivable and payables. Promoted excellent customer service at all levels of staff. Ensured patient satisfaction, including trouble shooting when there was a complaint and developed process improvements to prevent reoccurrences. Ensured regulatory compliance with HIPAA, OSHA, labor laws, and other local regulations. Coordinated staff meetings, developing marketing events strategies.
Surgery Scheduler and Ortho Tech/MA
UF Health Orthopedics
08.2013 - 10.2020
- Evaluated patients’ history and physical, prepared patients for pre-op, and ordered testing. Assisted physicians’ procedures, applied casts and splints, wound care, staple, and suture removal. Scheduled proper procedures including special considerations and anesthesia at surgery center or hospital while building relationships with facilities, physician practices, imaging centers and medical instrument/implant company representatives. Scheduled all surgery clearance and diagnostic testing appointments for custom total joint templating to include monitoring clearances until the surgery date. Completed patient procedure education so patients knew what they could expect step by step, managing each situation with patience and compassion.
Front Desk Coordinator
Lake Cancer Medical Center
10.2011 - 08.2013
- Expertly answered phone calls from patients, insurance companies and providers. Helped patients schedule appointments, create patient accounts, check patients in, post payments, convert treatment plans. Obtained proper authorization and insurance verifications. Billed insurance with the proper CPT procedure and ICD9 diagnosis codes. Worked closely with other professionals to form a highly effective team which attended to the administrative tasks of the office.
Education
BASc - Business Administration And Management
Lake Sumter State College
Leesburg, FLBFA - Dance
University of South Florida
Tampa, FLSkills
- Building and nurturing relationships
- Expert in sales and marketing
- Experienced in patient care
- Effective written and verbal communication
- Leadership and team building
- Community outreach techniques
- Time management
- Competitor analysis
- Performance tracking
Timeline
Physician Liaison
Gulfcoast Eye Care
03.2024 - Current
General Manager
StretchLab
09.2023 - 03.2024
General Manager
YogaSix
05.2021 - 06.2023
Medical Practice Manager
Florida Spine and Pain Specialists
10.2020 - 05.2021
Surgery Scheduler and Ortho Tech/MA
UF Health Orthopedics
08.2013 - 10.2020
Front Desk Coordinator
Lake Cancer Medical Center
10.2011 - 08.2013
BASc - Business Administration And Management
Lake Sumter State College
BFA - Dance
University of South Florida