Hi, I’m
Deborah Reed
Area Manager, General Manager, Sales & Catering
Sallisaw,OK
Summary
Seasoned hotel executive with nearly three decades of experience in the hospitality industry. Recognized for driving performance, maximizing revenue, and building high-functioning teams. Proven track record of securing six-figure contracts and earning perfect Medallia guest satisfaction scores. Specializes in general hotel operations, sales strategy, and revenue growth. Skilled in streamlining processes, increasing efficiency, and ensuring exceptional guest experiences. Excels at leadership, team building, and staff development with a focus on accountability, service, and retention. Hands-on, people-centered leadership style rooted in integrity, strategic thinking, and a commitment to excellence.
Overview
28
year of professional experience
7
Certificates
Work History
Hampton by Hilton
Hotel General Manager
Job overview
- Led crisis management efforts during emergencies or unforeseen situations, ensuring guest safety and minimizing disruptions
- Ensured compliance with brand standards set by the parent company through regular audits
Hampton Inn
Sales Manager
Job overview
- Negotiated key contracts with major clients, resulting in a increase in annual revenue
- Analyzed market trends and competitor activities to identify opportunities for business growth and adjust sales strategies accordingly
- Established strong relationships with key accounts, resulting in repeat business and referrals
- Managed the entire sales cycle from prospecting to closing deals, consistently achieving high conversion rates
- Created comprehensive sales reports analyzing KPIs such as conversion rates, average deal size, and pipeline velocity for senior management review
Best Western Plus Longhorn
Hotel General Manager
Job overview
- Developed and executed strategies to increase occupancy rates by 80%, resulting in improved revenue generation
- Led the renovation project for the hotel rooms, successfully completing it within budget and ahead of schedule
- Collaborated with the sales team to develop promotional packages and special offers to attract new customers
- Conducted regular inspections of all areas of the hotel to ensure compliance with cleanliness standards and maintenance requirements
- Managed the recruitment process for key positions within the hotel, ensuring a qualified workforce was maintained at all times
- Maintained high levels of employee morale through effective communication channels such as regular team meetings
- Collaborated with event planners to coordinate successful conferences, weddings, banquets, and other special events
Best Western Plus Galveston
Hotel General Manager
Hampton Inn by Hilton
Director of Sales
Job overview
- Booked 200k of business in my first 4 weeks on the job.
- Managed the entire sales process from lead generation to closing deals, consistently meeting or exceeding quarterly and annual targets
Westmont Hospitality Group
Area Sales Manager
01.2023 - 12.2023
Job overview
- Negotiated Accounts, Prospected new B2B accounts, brought a Samsung contractor to the table.
- Analyzed market trends, customer insights, and competitor activities to identify new business opportunities
- Developed strong relationships with key accounts through regular communication and personalized service delivery
- Utilized CRM software to track leads, manage customer interactions, forecast sales projections, and analyze data for strategic decision-making
- Identified target markets segments through demographic analysis and developed targeted marketing campaigns tailored to specific customer groups
Education
Hilton, Marriott, Best Western, IHG, Wyndam
Certificates in Hospitality & Sales Management
Calif State UniverstyFresno, CA
Some College from Agribusiness
Otero Jr. CollegeLa Junta, CO
Some College from Accounting
Skills
Organizational skills
Customer relationship management
Accounts receivable
Sales management
Negotiation
Budgeting
Procurement
Remodeling
High-end sales
Salesforce
Hospitality management
Senior leadership
Accounting
Business Development
Market analysis
Communication skills
Events management
Front desk
Interviewing
Outside sales
Office management
Public Relations
Leadership
Recruiting
Relationship management
Maintenance
Time management
Social media marketing
Revenue management
Food handling
Accounts payable
Guest relations
Management
Financial analysis
Outside Sales
Events Management
Cold Calling
Forecasting
Purchasing
CRM software
Food safety
Inventory control
B2B Sales
Problem management
Restaurant management
B2B sales
Guest services
Front Desk
Resort
Housekeeping management
Restaurant experience
Cold calling
Financial report writing
Sales Management
Social media management
Certification
Hotel Group Sales, Present
Timeline
Area Sales Manager
Westmont Hospitality Group
01.2023 - 12.2023
Hotel General Manager
Hampton by Hilton
Sales Manager
Hampton Inn
Hotel General Manager
Best Western Plus Longhorn
Hotel General Manager
Best Western Plus Galveston
Director of Sales
Hampton Inn by Hilton
Hilton, Marriott, Best Western, IHG, Wyndam
Certificates in Hospitality & Sales Management
Calif State Universty
Some College from Agribusiness
Otero Jr. College
Some College from Accounting