Hi, I’m
DEBRA E. LOFT
Sales Manager
San Diego,CA
Summary
Experienced and highly organized Sales Manager with 22+ years of sales experience in the beverage industry in both the On Sale and Off Sale channels. Proven track record of surpassing sales targets and cultivating strong client relationships. Demonstrates exceptional networking abilities and possesses a keen analytical mindset.
Overview
30
years of professional experience
1
Certification
Work History
Tooth and Nail Winery
Regional Sales Manager, West
05.2021 - Current
Job overview
- Actively working in the market building personal relationships with buyers and educating sales teams to produce increased volume and distribution against goal.
- Achieving regional sales objectives by coordinating with my distributor partners in California, Arizona and Nevada, developing successful strategies to grow an emerging brand.
- Since joining the team, I have grown volume and distribution in the territory by 220% with strategic placements in Key Accounts and Regional Groups.
Wine Warehouse
National, Regional and Key Accounts Executive
05.2010 - 05.2020
Job overview
- Called on National and Regional restaurant groups in Southern California along with Key Accounts and Venues to secure quality programming for our wine, spirits and beer supplier partners.
- Developed a strong and loyal network of accounts and buyers, driving an annual growth of 10% year over year with a base of 400 accounts and $6M in revenue.
Majestic Fine Wines (KJ)
Western Division Director of Sales, National Accounts
01.2008 - 01.2010
Job overview
- Secured market share and implemented programming for all National Restaurant Accounts headquartered in CA, OR, WA, AZ and CO.
Regal Wine Company
Key Accounts Manager - Hotel Specialist
01.2003 - 01.2008
Job overview
- Responsible for managing and servicing 60 key San Diego Hotel, Convention/Venue and Military Accounts. Tripled the territory revenue in the first year.
Croce's Restaurants & Bars
Director of Sales and Marketing
08.1994 - 01.2003
Job overview
- Promoted, presented and secured large groups and buyouts on a 5 venue property. Gained front and back of the house cost management experience.
Skills
- Deal Closing
- Channel Partnerships
- New Account Development
- Forecasting and Reporting
- Presentations and public speaking
- Product Knowledge
- Training and mentoring
Certification
- 1st Level - Master Court of Sommeliers / 1st Level Cicerone - Certified Beer Server / WSET2 - Pending exam - completed course
- Kendall-Jackson Salesperson of the Year - Regal Wine Company 2005 / Wine Warehouse National Accounts Employee of the year 2012, 2015, 2018, 2019.
Timeline
Regional Sales Manager, West
Tooth and Nail Winery
05.2021 - Current
National, Regional and Key Accounts Executive
Wine Warehouse
05.2010 - 05.2020
Western Division Director of Sales, National Accounts
Majestic Fine Wines (KJ)
01.2008 - 01.2010
Key Accounts Manager - Hotel Specialist
Regal Wine Company
01.2003 - 01.2008
Director of Sales and Marketing
Croce's Restaurants & Bars
08.1994 - 01.2003
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