Deena Joiner
J Supply Co
ANNISTON,AL
24
years of professional experience
Accomplished sales professional with exceptional sales record and knowledge of safety, tooling, lubricants and MRO needs. Manages multiple territories with an initiative-taking approach to capturing new customers and capitalizing on emerging opportunities. Energetic and upbeat with enterprising nature. Talented Outside Sales Representative multitasks and balances customer needs with company demands. Successful at building loyalty and long-term relationships while consistently reaching sales targets. Demonstrated experience delivering superior customer service and attention to detail.
Sales professional with solid track record in driving revenue growth and enhancing customer satisfaction. Adept at building strong client relationships, leveraging product knowledge, and implementing effective sales strategies. Strong focus on teamwork and adaptability ensures consistent achievement of goals in dynamic environments. Skilled in communication, problem-solving, and time management.
Work History
Sales Associate
1 Year 1 Month- Drove sales growth through effective product demonstrations and customer engagement.
- Developed strong customer relationships to enhance retention and repeat business.
- Trained and mentored junior associates on product knowledge and sales techniques.
- Streamlined inventory management processes to improve stock accuracy and availability.
- Worked directly with owner in assisting with larger accounts to include sourcing, ordering and attending safety shows and customer appreciation events.
Outside Sales Representative
3 Years- Established clear performance goals and metrics for revenue, along with customer service and customer retention.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Built and maintained loyal, long term customer relationships through effective account management.
- Worked closely with internal and external specialists such as Construction, Safety, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines.
- Obtained price quotes.
- Purchased product with suppliers/vendors.
Outside Sales Representative
1 Year 10 Months- Established clear performance goals and metrics for revenue, along with customer service and customer retention.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Built and maintained loyal, long term customer relationships through effective account management.
- Worked closely with internal and external specialists such as Construction, Safety, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines
- Obtained price quotes
- Purchased product with suppliers/vendors
Outside Sales Representative
2 Years- Maintained open communication with leadership to facilitate business development.
- Utilized upselling techniques to maximize revenue.
- Educated customers on product features and technical details to highlight benefits.
- Attended trade shows and sales conferences to network and obtain new business relationships.
General Manager
10 Years 7 Months- Established clear performance goals and metrics for revenue, P&L along with customer service and customer retention.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Built and maintained loyal, long term customer relationships through effective account management.
- General Managers, for Fastenal, were awarded this position for maintaining top sells performance
- Performed Quarterly Business Reviews
- Performed Quarterly presentations for Upper Mgt and shareholders about the performance of the branch and future goals expected
- Worked closely with internal and external specialists such as Construction, Safety, Fasteners, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines
- Obtained price quotes
- Was promoted from Outside sales representative to manage a failing Fastenal branch - $30k - $50k per month and grew the business to $130k per month in less than 1½ years
- Awarded Pell City branch to manage in addition to the Talladega location
- Awarded Trussville branch to manage in addition to the Pell City and Talladega locations
General Manager
10 Years 7 Months- Established clear performance goals and metrics for revenue, P&L along with customer service and customer retention.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Built and maintained loyal, long term customer relationships through effective account management.
- General Managers, for Fastenal, were awarded this position for maintaining top sells performance.
- Performed Quarterly Business Reviews.
- Performed Quarterly presentations for Upper Mgt and shareholders about the performance of the branch and future goals expected.
- Worked closely with internal and external specialists such as Construction, Safety, Fasteners, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines.
- Obtained price quotes.
- Was promoted from Outside sales representative to manage a failing Fastenal branch - $30k - $50k per month and grew the business to $130k per month in less than 1½ years.
- Awarded Pell City branch to manage in addition to the Talladega location.
- Awarded Trussville branch to manage in addition to the Pell City and Talladega locations.
Outside Sales Representative
1 Year- Maintained open communication with leadership to facilitate business development.
- Utilized upselling techniques to maximize revenue.
- Educated customers on product features and technical details to highlight benefits.
- Attended trade shows and sales conferences to network and obtain new business relationships.
- Worked closely with internal and external specialists such as Construction, Safety, Fasteners, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines
- Obtained price quotes
Outside Sales Representative
1 Year- Maintained open communication with leadership to facilitate business development.
- Utilized upselling techniques to maximize revenue.
- Educated customers on product features and technical details to highlight benefits.
- Attended trade shows and sales conferences to network and obtain new business relationships.
- Worked closely with internal and external specialists such as Construction, Safety, Fasteners, Abrasives and Manufacturing capabilities.
- Implementation of Vendor Managed Inventory and Vending Machines.
- Obtained price quotes.
Purchasing/Purchasing Mgr.
8 Years- Began at the start-up of the business in the USA.
- Hired contractors for each specific area.
- Scheduling all heavy-duty equipment and ensuring the rental/leasing of equipment aligned with each project's timeline.
- Tracked shipments to ensure delivery on time and in excellent condition.
- Purchased the highest quality products for the lowest possible price.
- Verified receipt of items by comparing items ordered to items received.
- Negotiated with vendors and suppliers and administered contracts.
Education
High School Diploma
Completed 2 years - Business Management
Skills
Sales closing
Consultative sales approach
Strategic negotiations
Customer service-oriented
Brand awareness development
Point of Sale software Systems
Customer Relationship Management software
Fastenal In-house Program - Fastnet
Fast360
Fastenal Vending - Purchasing/CRM/Sales/Inventory program
Account and Time Management
Upselling Techniques
Negotiations
Trade Show Participation
Contract and Strategic Negotiations
Goal and Customer Service Oriented
Solution Selling
Personal Information
Title: Sales Representative
Timeline
Sales Associate
Alabama Safety Products
07.2025 - CurrentRead More
Outside Sales Representative
J Supply Co
08.2023 - CurrentRead More
Outside Sales Representative
J Supply Co
08.2023 - 06.2025Read More
Outside Sales Representative
RK Allen Oil Co
08.2021 - 08.2023Read More
General Manager
Fastenal Co
01.2011 - 08.2021Read More
General Manager
Fastenal Co
01.2011 - 08.2021Read More
Outside Sales Representative
Fastenal Co
01.2010 - 01.2011Read More
Outside Sales Representative
Fastenal Co
01.2010 - 01.2011Read More
Purchasing/Purchasing Mgr.
Kronospan LLC
12.2002 - 12.2010Read More
Gadsden State Community College
Completed 2 years from Business Management
Read More
Anniston High School
High School Diploma
Read More