Deidre Gustason
Castle Rock,CO
Summary
Dynamic retail professional with proven success at Chico's FAS, excelling in customer service and team leadership. Achieved consistent sales growth through effective merchandising and strategic promotions. Skilled in staff training and development, fostering a high-performance culture that enhances team capabilities and drives business results.
Overview
13
13
years of professional experience
Work History
Assistant Manager
Chico's FAS
Lone Tree, CO
10.2018 - 04.2026
- Supported team in achieving sales goals through effective merchandising strategies.
- Coordinated staff schedules to optimize coverage during peak business hours.
- Trained new employees on operational standards and customer service protocols.
- Implemented visual merchandising displays to enhance customer engagement and drive sales.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies
- Generated repeat business through exceptional customer service.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Increased sales through effective merchandising strategies and targeted promotions.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Coached new employees, ensuring smooth onboarding process and quicker adaptation to their roles.
FT Sales Lead
Lane Bryant Outlet
Castle Rock, CO
06.2015 - 08.2018
- Led sales team to exceed monthly revenue goals through strategic product placement and customer engagement.
- Trained and mentored junior staff on sales techniques and customer service best practices.
- Analyzed sales data to identify trends, informing inventory decisions and promotional strategies.
- Implemented new merchandising standards that increased customer interaction and satisfaction levels.
- Developed training materials that enhanced staff understanding of seasonal product lines and promotions
- Fostered strong relationships with customers, enhancing retention rates through personalized service approaches.
- Streamlined checkout processes, improving efficiency and reducing wait times for customers during peak hours.
- Trained, coached, and mentored new sales associates for maximum performance.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
- Delivered exceptional customer service by addressing concerns promptly and offering tailored solutions to meet clients'' needs
- Achieved consistent sales growth, setting and monitoring ambitious sales targets.
- Enhanced customer satisfaction with personalized follow-up strategies.
- Trained new employees on customer service, money handling and organizing strategies.
- Set and achieved company defined sales goals.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Contributed to event marketing, sales and brand promotion.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
FT Sales Lead
Clarks Bostonian Outlet
Castle Rock, CO
03.2013 - 03.2015
- Cultivated a high-performance culture within the team by setting clear expectations, providing regular feedback, and recognizing achievements.
- Exceeded sales targets consistently through proactive prospecting, relationship-building, and closing deals.
- Increased market share by identifying new business opportunities and executing targeted marketing initiatives.
- Developed comprehensive training programs for new hires to enhance team capabilities and performance.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Kept detailed records of daily activities through online customer database.
- Maintained current knowledge of evolving changes in marketplace.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Contributed to team objectives in fast-paced environment.
- Built relationships with customers and community to promote long term business growth.
- Stayed current on company offerings and industry trends.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Trained and mentored junior staff on sales techniques and customer service best practices.
- Trained, coached, and mentored new sales associates for maximum performance.
- Used POS system to process sales, returns, online orders, and gift card activations.
Education
High School Diploma -
Woodland Park HS
Woodland Park, COSkills
- Customer service
- Money handling
- Team leadership
- Decision-making
- Time management
- Customer relations
- Staff training and development
- Staff supervision
- Task delegation
- Goal setting
- Staff management
- Workload management
- Retail operations
- Team building
- Customer rapport
Timeline
Assistant Manager
Chico's FAS
10.2018 - 04.2026
FT Sales Lead
Lane Bryant Outlet
06.2015 - 08.2018
FT Sales Lead
Clarks Bostonian Outlet
03.2013 - 03.2015
High School Diploma -
Woodland Park HS