Delia Firquin
Waco,TX
Summary
Experienced Marketing Coordinator with expertise in email marketing and project management. Known for attention to detail, analytical thinking, and executing streamlined marketing campaigns. Proficient in boosting engagement and maximizing campaign effectiveness.
Overview
7
7
years of professional experience
Work History
Franchise Development Marketing Coordinator
DreamMaker Bath and Kitchen
02.2024 - Current
- Develop and manage content across Facebook, Instagram, LinkedIn, and YouTube, focusing on engaging video and long-form content
- Coordinate Discovery Day events, including logistics and follow-ups
- Email Platform Management - create and send weekly, monthly, and quarterly newsletters.
- Draft corporate communications.
- Manage CRM systems and assist with email marketing via Constant Contact.
Email Marketing Specialist
Showcase Global Media (Parent Company Texas Aero)
07.2019 - 02.2024
- Coordinated and executed email marketing campaigns, driving engagement.
- Managed and updated customer records for accuracy.
- Designed email templates and graphics, and analyzed campaign performance to refine strategies
- Supervised social media presence to maintain consistent messaging.
Marketing Coordinator
GLADA (Parent Company Texas Aero)
05.2020 - 02.2024
- Managed market segmentation and targeted marketing strategies to enhance brand presence
- Executed and optimized email campaigns, improving engagement and conversions
- Oversaw interim social media activities and developed high-quality newsletters.
Marketing Coordinator
Texas Aero
07.2019 - 02.2024
- Created and managed social media content, enhancing online presence
- Analyzed marketing data to support strategy development and improve engagement.
Marketing Intern
Chick-fil-A
08.2017 - 08.2018
- Assisted with social media management, event planning, and provided support to the Regional Marketing Director.
Education
BBA - Marketing
07.2024
Associate of Arts - General Studies
05.2017
Skills
- Email Campaign Management
- Email Strategy Development
- Email Analytics
- Email Design
- HTML and CSS Knowledge
- MailChimp
- A and B Testing
- Content Curation
- Email Reporting
- Client Relationship Management
- Teamwork and Collaboration
- Multitasking
Timeline
Franchise Development Marketing Coordinator - DreamMaker Bath and Kitchen
02.2024 - Current
Marketing Coordinator - GLADA (Parent Company Texas Aero)
05.2020 - 02.2024
Email Marketing Specialist - Showcase Global Media (Parent Company Texas Aero)
07.2019 - 02.2024
Marketing Coordinator - Texas Aero
07.2019 - 02.2024
Marketing Intern - Chick-fil-A
08.2017 - 08.2018
Tarleton State University - BBA, Marketing
McLennan Community College - Associate of Arts, General Studies
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