Creative Business Owner with exceptional background spent in Specialty Produce and Seafood industry. Excellent marketing, customer service and facility oversight skills. Highly effective and comfortable working with people at all levels in organization. Proven leader with engaging demeanor and success working in most demanding environments. Quick learner with a knack for picking up a variety of computer programs with ease.
Overview
23
23
years of professional experience
Work History
Specialty Food Business Owner
DeKing of Hearts Fresh Hearts of Palm Co
04.2000 - Current
Sustainable Grower, processor, and distributor of Fresh Hearts of Palm harvested and imported weekly from Costa Rica for over 20 years
Built successful perishable specialty produce business by partnering with local seafood distributor to continually increase sales growth for 23 years
Designed and Developed packaging of product and shipping containers to maintain sustainable cold chain for import
Continually increase base business through effective communication with packers and distributors
Achieve food service sales volume, revenue, and profitability goals
Coordinated demonstrations and presentations of products and discuss applications, using samples and marketing materials
Committed to implementing practices that are both sustainable and ensure food safety
Substantial experience in perishable produce and seafood industry
Continue to monitor freight cost from Costa Rica to insure best rates available
Promoted business via social media to generate leads and maximize brand identity
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
Demi Chef with over 20 kitchen experience
Built relationships with Chefs through back of house staging
Consulted with customers to assess needs and propose optimal solutions
Marketing Consultant
Gary's Seafood Specialties
02.2008 - 12.2014
Creative Marketing and Graphic Designer
Branding and Advertising for retail specialty seafood products
Developed creative design for print materials, brochures, banners, and signs
Food Show prep and presentations
Computer applications and MS and Mac operating systems
Directed marketing plans for 8+ sales reps, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
Achieved client vision and marketing objectives by collaborating with various departments
Created customized marketing materials to increase product awareness
Regularly updated and edited content for Gary's Seafood and Specialties promotional materials
Achieved client vision and marketing objectives by collaborating with various departments
Consulted with clients on business issues and developed innovative proposals
Education
Graphic Design - Graphic Design
Winter Park Tech
02.2008
Bachelor's degree - Theatre/Communications
University of Central Florida
Orlando, FL
05.1986
Skills
Mac OS
Graphic Design
Adobe Creative Suite (10 years)
Microsoft Office Suites
Approachable and Outgoing
Research & Development
Ecommerce
Google Suite (10 years)
Retail math (10 years)
Social Media Marketing
Adaptable and Flexible
Timeline
Marketing Consultant
Gary's Seafood Specialties
02.2008 - 12.2014
Specialty Food Business Owner
DeKing of Hearts Fresh Hearts of Palm Co
04.2000 - Current
Graphic Design - Graphic Design
Winter Park Tech
Bachelor's degree - Theatre/Communications
University of Central Florida
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