Deondric Royster
New York,USA
Summary
Over 15 years of professional podcast experience specializing in executive production, community building, branded content development, creative conceptualizing and on-platform curation. Leading teams of 5-15 people, optimizing logistics and all creative processes.
Overview
14
14
years of professional experience
Work History
Associate Director, Podcast Strategy
Roc Nation
NYC
11.2024 - Current
- Successfully develop new timely podcasts based on data analysis and empirical evidence, from ideation to distribution
- Collaboration across both internal and external teams, cutting through ambiguity to deliver optimal multimedia and video quality creations
- Leading timely editorial and culturally impactive programming campaigns, growing our podcast and multimedia audiences over 67%, generating authentic discoverability and off-platform community.
- Supervising multiple teams across different podcasts with toolkit creation, creative direction, and advanced analytical audience targeting
Sports & Gaming, Podcast Editor
Spotify
NYC
10.2019 - 05.2022
- Lead Editor Strategist - Spotify’s Sports and Gaming podcast community. Primarily programming podcasts for The Ringer, providing insights on listenership analytics to grow new original shows
- Creator of The Roster, a community hub that utilizes short + long form editorial, podcast/music curations, and branded content campaigns
- Led external talent and internal stakeholders using analytical data for creator monetization growth
- Grew podcast listenership by 35%, organic following for both social media and on platform by over 60,000 followers, creating significant revenue growth
- Championing diverse voices through timely curations, using cultural moments as an opportunity to create community on and off platform using programming to connect audiences
Podcast Distribution, Lead
Anchor
NYC
10.2018 - 09.2019
- Develop the (first) best in industry distribution tool to enable podcasters the access of sharing their podcast(s) across every DSP platform.
- Successfully growing our exclusive podcasts audience reach by an average of 47%
Executive Programming, Podcasts
iHeart Media
New York
04.2012 - 09.2018
- Executive Producer for The Angie Martinez Show
- Associate Producer for The Breakfast Club
- Podcast business strategy and development
- Producer of online, experiential, and social for terrestrial and companion podcasts in south and north east region
- Ideation, strategy, and execution of marquee podcast brands
- Overseeing all branded podcast content from pitch to execution
- Grew revenue for independent podcasters by facilitating ad reads to simultaneously grow our platform's creator catalog.
Education
B.A. - Mass Communications (Media)
University of Central Florida
Orlando08-2011
Associate of Arts - Business Administration
Eastern Michigan University
Ypsilanti, MI01-2008
Skills
- Adobe Creative Suite, Microsoft Suite, Google Slides, Key Note, Air Table, Tableau, Pacman, Project management, Project Budgeting
- Content strategy, public presentation, programmatic advertising, scripting, management, targeted on-platform curations
- Team collaboration and leadership
- Process improvement
- Project management
- Strategic leadership
- Social media optimization and campaigns
Languages
English
Awards
- The Ambies, True Crime Podcast of the Year, Finalist
- Spotify Team of the Month, Podcast Editorial Team
- Recognition Media Award, Property of the Year
- The Signal Awards, Best Award Brand, Honored internally for the year
- IHeartMedia Radio Station of the Year, An award given to the station with the highest listenership, revenue and digital growth.
Timeline
Associate Director, Podcast Strategy
Roc Nation
11.2024 - Current
Sports & Gaming, Podcast Editor
Spotify
10.2019 - 05.2022
Podcast Distribution, Lead
Anchor
10.2018 - 09.2019
Executive Programming, Podcasts
iHeart Media
04.2012 - 09.2018
B.A. - Mass Communications (Media)
University of Central Florida
Associate of Arts - Business Administration
Eastern Michigan University